Articles
Structured content improves business agility, provides governance and control and enables findability.
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Once upon a time, we lived in a browser-centric world.
Today, it’s mobile, not the browser, that sits at the center of our digital experiences. We consume content on the go. We ask questions to Siri, Cortana and Alexa, and they give us answers.
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In 10 years, websites will no longer exist — at least not in the traditional sense.
Websites have been around for over 20 years and while the presentation layers have become slicker, the vast majority are still just basically digitized brochures.
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Our jobs are at stake, content marketers.
Too many content marketers are taking the “more is better” approach to publishing. But when you focus too much on production and too little on strategy, things won’t scale. At some point, the impact (ROI) of your content will hit a plateau.
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In a multi-channel world with dynamic content, how do you keep up with the need for regular edits without pulling all-nighters?
One answer is structured content.
The Downside of Co-Mingling Content with Layout
Picture this scenario: you manage product feature descriptions for your B2B company’s website.
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Intelligent, or structured, content is nothing new. We’ve been talking about it for years, particularly in relation to creating and storing technical documentation. But intelligent content’s importance has grown well past the management of technical documents.
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Deep content is enabling the next wave of digital transformation for core business processes. It is about storing and managing business information in a way that is both human-readable and computer-ready. It is the foundation for a whole range of new applications and improved business processes in the organization.
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WebCMS and IT consulting firm, Systems Alliance aims to improve the content creation process and how companies engage with website visitors through its SiteExecutive 2013 release. Improving the Look and Feel of Websites With a redesigned, streamlined interface, SiteExecutive 2013 offers a reformatted desktop tab, which makes the platform easier
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Developers of the now in beta Web CMS Contentful have just launched their cloud based system, and it could be a product that portends the future of CMSes.
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In the next 25 years or so, the world is going to be a dramatically different place. Computers will become as intelligent as humans. Our experience of the world will be much more dynamic and driven by intelligent connections between online information and real life.
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SDL (news, site) continues to make headlines in the content management industry. First, there was the announcement of the results from the 2009 Automated Translation Survey. Next, there was the announcement of the new head of North American web content management. Now the hot news is
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Companies that adopt structured content have consistently seen it accelerate the creation, simplify the maintenance and improve the quality of their content.
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Enterprise-wide structured content initiatives are most effective when they take into account the needs of some of their least technical, but most valuable content contributors -- the subject matter experts. Ignore the daily work habits and common tools of this group and your initiative is sure to suffer.
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So you have a ton of information residing in one or more content repositories and you are having a heck of a time finding what you need to get your work done. Guess that Document Management system you invested in just isn't cutting it for you.
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