Articles
Tag: structured content
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Time to Clean Up Your Brand's Content Debt
We need more content. Maybe not. We need to make better use of our content across all platforms. Definitely so.
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Headless CMS Vendors Seeking Growth Should Look Towards Content Services
Once upon a time, front-facing content management and internal-facing content management lived under the same umbrella. Are those days returning?
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How Mature Is Your Content Organization?
The most successful organizations don't just excel at content strategy, they deliver a connected and contextual content experience.
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Optimize Content Operations With a Modular Content Strategy
How can content marketing and creative teams scale up content with fewer resources than ever before? Modular content shows the way.
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Personalize at Scale With Modular Content
It's surprising how many organizations have adopted a headless CMS without adopting a headless approach to their content strategy.
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Align Customer Journeys and Content Strategy to Get the Most Bang for Your Content Buck
Let’s face it, most content is underutilized, if used at all. Why? Most companies don’t have a go-to-market strategy, let alone a content strategy.
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Rethink Your Content Strategy for a Headless CMS
One thing content marketers and content strategists should understand: Your content creation process will change significantly when you switch to headless.
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Unlock One-to-One Personalization With Structured Content
Most marketers push one-to-many personalization strategies when what they really want is one-to-one personalization.
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How to Unleash Your Omnichannel Content Strategy
Technologists already understand how structured content facilitates better omnichannel experiences. Now it’s time for marketers to help realize its potential.
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Personalization Prep Work: Is Your Content Ready?
“Taxonomy is probably the most commonly overlooked element of a personalization strategy,” said Lindy Roux, VP and managing director of Tendo Communications.
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Democratize Content Creation With Experience Building Blocks
The way we used to create content doesn’t work for today’s marketing.
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Together at Last: Unstructured Content Joins Structured Data in the BI World
The untapped potential intelligence within unstructured content is driving new practices, new technologies and new roles.
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6 Must-Haves for a Better Solution to Structured Content Authoring
A structured content environment allows organizations to easily create, reuse, share, search and deliver multilingual content to any channel.
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How Content Intelligence Enhances Your Digital Transformation Strategy
The key to achieving competitive excellence in the era of continuous digital transformation is to focus on both top and bottom line improvements.
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