Articles
Tag: social media
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'Ghosted.' Twitter's Advertisers Pull Back Spending After Laid-Off Reps Disappear
The narrative that post-layoff Twitter is doing fine isn’t totally right. The sales operation is struggling badly.
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What You Need to Know About Post.news
Post.news is a newcomer to social media and promises to provide the masses with freedom, rules and a safety from controversial and often hate-filled rhetoric.
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Why Brands Should Tread Carefully With Influencer Marketing in 2023
When a social media influencer goes wrong, the connection to a brand could damage trust.
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What Will Be the Fallout From Elon Musk's Twitter Firings?
While many of Musk's actions seem somewhat childish, the long-term impact on the company is still up for debate.
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How to Evaluate Social Marketing Management Platforms for Your Enterprise
What should you look for in a social marketing management platform? Quite a bit, it turns out.
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What You Should Know About Nostalgia Marketing
Nostalgia marketing creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories.
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Don't Decimate Your CX Strategy When You Leave Twitter
Brands have a lot to consider before they decide to leave Twitter. Here's how to think about it.
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CMSWire Reporter Michelle Hawley's Top 5 Favorite Articles of 2022
2022 was a big year, with the metaverse, Twitter-alternative hopefuls and personalized marketing gone wrong. Here are Michelle Hawley's personal favorites.
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3 Free Certifications That Help Social Media Marketers Earn a Better Salary
If earning a certification as a social media marketer could bump your annual salary up $20,000, you’d probably consider it.
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Changing Social Media ‘Likes’ as Mental Health Safety Changes
‘Likes’ are still welcomed, but social media platforms now realize that ‘likes’ must be reimagined with mental health concerns in mind.
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Is It the 11th Hour for TikTok?
With TikTok expected to rake in $10 billion in ad revenue in 2022, a ban would likely have a serious effect on marketers and advertisers.
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So Far, Marketers Won't Buzz to Hive Social as Twitter Alternative
With an ad free platform and a ban on certain commercial content, is the latest Twitter alternative, Hive Social, a marketing buzzkill?
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What Is Hive Social, the Latest Twitter Alternative Gaining Steam?
Yes, another Twitter alternative. Is this one worth the hype? Learn all about Hive Social, if it's safe to use and how it compares to Mastodon and Twitter.
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Amid Controversy, Will Marketers Change Their Influencer Game?
With a spate of backlash against certain celebrity social media influencers, what can marketers learn about influencer-branding?
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