Articles
Tag: social media
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Twitter's Frankenstein Moment
The company has finally proven its business relevance, but at the cost of frustrated employees, an executive exodus and an unstable share price.
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Inside TikTok's Explosive Growth
It’s difficult to overstate how dominant TikTok's become. Even the analysts are puzzled.
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The Best Free CX and Digital Marketing Courses
While in-person education is great, it's not the only way. Increase your employees' knowledge and skillsets with free digital marketing and CX courses online.
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Evaluating Elon Musk's Plan to Fix Twitter
Alex Roetter, who once ran Twitter engineering, evaluates the feasibility of Musk’s proposals.
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Customer Care Must Become More Social
Are you using social channels to promote your brand? We need to get better at building these customer relationships.
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Qualtrics Social Connect Helps Companies Craft Faster (and Smarter) Responses
Support teams can use intelligent routing and AI-powered self-service automation to increase customer satisfaction.
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The 10 Commandments of B2B Influencer Marketing
B2B brands that aren't using influencer marketing are missing out. Discover the real benefits of influencer marketing and how you can tap into them today.
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Why Snapchat's Product Is Booming
The company withstood Facebook’s best swing — now it’s growing fast again. Here’s why.
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4 Tips for Building a Winning Brand Engagement Strategy
A brand engagement strategy that focuses on people will spark positive experiences, encourage conversations and promote business growth.
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How to Optimize CX Strategies for Different Generations
You might have a killer CX strategy, but will it affect all generations the same? Probably not. Learn how to branch the CX gap and speak to all age groups.
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Can You Keep Your Marketers From Packing Their Bags for Another Job?
LinkedIn has released its latest report on marketing jobs and skills trends. What's the message to marketing leaders?
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Ratings and Reviews Help Customers Make Smart Buying Decisions
Today's customers base their buying decisions on ratings and reviews. Learn how you can manage this feedback — even if it's negative.
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7 Video Optimization Tips for Marketers to Consider
Marketers creating video have a laundry list of optimization tasks to complete to make the most out of their programs.
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TikTok's Golden Opportunity
With Facebook beset by Apple’s tracking crackdown, TikTok can capitalize. But will it?
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