Articles
Tag: social media roi
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If Your Social Media Marketing Tools Could Think
If you spend several hours a week trying to determine the best day and time to post to social media, posting content and trying to make sense of the analytics afterward, you might want to listen to Brennan White. He’s the CEO of Cortex, a new artificial intelligence tool
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The Best Response to 'What's Our Social Media ROI?' #eMetrics
Ever get the question? "What's our ROI on social media?" Now the forehead sweats come. You don't have any dollar sign attached to an answer, so you're screwed. Maybe not, according to Jeffrey Doak, vice president of social measurement for Team Detroit, a 1,500-staffed agency whose major client is the
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Why Sitecore Invested in Danish Social Media Marketing Platform
Sitecore took a large minority investment into a Danish social media marketing platform two years ago. It still likes it. The San Francisco-based customer experience and digital marketing provider announced today it has acquired a majority stake in Komfo, the Danish social media marketing and community engagement application provider.
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How Marketers Can Improve Social Media Reach, Engagement, Sentiment
It's important for companies of all shapes and sizes to understand how engagement online impacts the bottom line and influences brand perception. Recently, we explored three ways digital marketers can demonstrate the return on investment (ROI) of social media.
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Social Media ROI: Three Ways Digital Marketers Can Show its Worth
If you’re not showing C-suite executives exactly what you make off your social media marketing program, show them how much money they’re saving. ROI: Beyond the Dollar Bills That’s one of the messages from social media metrics analyst Cappy Popp of Thought Labs.
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The Four Orders of Benefits for Calculating Social ROI
With each generation, the value of social media activity has slowly shifted from a purely personal value proposition to one where online branding, network quality and broadcast have become increasingly important. As these external measures have grown in importantance, social media ROI has become something that can potentially be calculated.
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Bizo's Social Retargeting Helps Marketers Close the Social Media Gap
If you’re a social media marketer you know about the gap -- the massive space between engagement and conversions. Thanks to some new features in its self-service marketing platform, Bizo aims to help marketers close the social ROI gap.
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Determining Social Media ROI [Infographic]
Even as social media becomes more and more of an accepted digital marketing tool, the nagging question of how exactly to determine its Return on investment (ROI) remains. A recent infographic from MDG Advertising attempts to shed some light on the controversial topic. Marketers Take Optimistic Outlook One thing the
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Social Media ROI Cookbook Offers 'Recipes' for Measurement
How can a business cook up the best ways to measure ROI from social media investment? A new Social Media ROI Cookbook proposes “recipes” that can help. The report was prepared by Susan Etlinger with Jeremiah Owyang and Andrew Jones of the Altimeter Group, an industry research firm.
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More Social Reporting Tools Featured in Google Analytics Update
Last month we reported that Google Analytics was launching a set of social reports aimed at helping users measure their social reach more accurately. Last week it officially rolled out its social reporting tools and announced a few additions that didn’t make our first go-round.
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Google Provides Social Reporting to Its Analytics
Recently we reported that many marketers are under pressure to deliver convincing results to prove that their social media efforts are worth the investment.
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IBM Offers Well-Heeled Social Business Insights
Computer-based analysis of billions of social media posts focuses on the economy's affect on...women's footwear. The new IBM project uses women's footwear as an example of the insight that can be gleaned from analyzing social media to help drive business strategies. History of the Heel IBM's Dr.
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4 Tips to Help Define Your Social Media ROI
If there were a way to know how many Facebook fans or Twitter followers were needed to convert a sale, social media wouldn’t be such a hard sell to companies.
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Finding the Right Objectives for Social Media and Enterprise Collaboration #socbiz
In my last post (Making Money Off Social Media: Nothing Else Matters), I used Olivier Blanchard’s Social Media ROI as a jumping off point to argue that the only reason a business should get involved in social media is to generate more revenue, increase margins, or
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