Articles
Many brands today get involved in social causes. But is that something consumers want?
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Hootsuite has a new TikTok integration from joining the social media company's marketing partner program.
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Capital One moves into B2B market with Capital One Software, Airship expands mobile experience management with Gummicube acquisition and more news.
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Should marketers be concerned about the potential impact of the Musk/Twitter acquisition on their social media strategies?
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It’s difficult to overstate how dominant TikTok's become. Even the analysts are puzzled.
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While in-person education is great, it's not the only way. Increase your employees' knowledge and skillsets with free digital marketing and CX courses online.
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Alex Roetter, who once ran Twitter engineering, evaluates the feasibility of Musk’s proposals.
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Support teams can use intelligent routing and AI-powered self-service automation to increase customer satisfaction.
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B2B brands that aren't using influencer marketing are missing out. Discover the real benefits of influencer marketing and how you can tap into them today.
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A brand engagement strategy that focuses on people will spark positive experiences, encourage conversations and promote business growth.
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You might have a killer CX strategy, but will it affect all generations the same? Probably not. Learn how to branch the CX gap and speak to all age groups.
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Today's customers base their buying decisions on ratings and reviews. Learn how you can manage this feedback — even if it's negative.
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Marketers creating video have a laundry list of optimization tasks to complete to make the most out of their programs.
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With Facebook beset by Apple’s tracking crackdown, TikTok can capitalize. But will it?
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