Articles
Tag: social media marketing
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4 Companies Taking a Stand on Social Issues That Matter
Many brands today get involved in social causes. But is that something consumers want?
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Hootsuite Joins TikTok's Marketing Partner Program
Hootsuite has a new TikTok integration from joining the social media company's marketing partner program.
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Capital One Enters B2B Software Market, WP Engine Acquires Delicious Brains Tools, More
Capital One moves into B2B market with Capital One Software, Airship expands mobile experience management with Gummicube acquisition and more news.
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The Impact of the Musk Twitter Deal on Social Media Strategies
Should marketers be concerned about the potential impact of the Musk/Twitter acquisition on their social media strategies?
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Inside TikTok's Explosive Growth
It’s difficult to overstate how dominant TikTok's become. Even the analysts are puzzled.
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The Best Free CX and Digital Marketing Courses
While in-person education is great, it's not the only way. Increase your employees' knowledge and skillsets with free digital marketing and CX courses online.
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Evaluating Elon Musk's Plan to Fix Twitter
Alex Roetter, who once ran Twitter engineering, evaluates the feasibility of Musk’s proposals.
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Qualtrics Social Connect Helps Companies Craft Faster (and Smarter) Responses
Support teams can use intelligent routing and AI-powered self-service automation to increase customer satisfaction.
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The 10 Commandments of B2B Influencer Marketing
B2B brands that aren't using influencer marketing are missing out. Discover the real benefits of influencer marketing and how you can tap into them today.
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4 Tips for Building a Winning Brand Engagement Strategy
A brand engagement strategy that focuses on people will spark positive experiences, encourage conversations and promote business growth.
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How to Optimize CX Strategies for Different Generations
You might have a killer CX strategy, but will it affect all generations the same? Probably not. Learn how to branch the CX gap and speak to all age groups.
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Ratings and Reviews Help Customers Make Smart Buying Decisions
Today's customers base their buying decisions on ratings and reviews. Learn how you can manage this feedback — even if it's negative.
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7 Video Optimization Tips for Marketers to Consider
Marketers creating video have a laundry list of optimization tasks to complete to make the most out of their programs.
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TikTok's Golden Opportunity
With Facebook beset by Apple’s tracking crackdown, TikTok can capitalize. But will it?
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