Articles
Tag: social media marketing
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Is It the 11th Hour for TikTok?
With TikTok expected to rake in $10 billion in ad revenue in 2022, a ban would likely have a serious effect on marketers and advertisers.
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So Far, Marketers Won't Buzz to Hive Social as Twitter Alternative
With an ad free platform and a ban on certain commercial content, is the latest Twitter alternative, Hive Social, a marketing buzzkill?
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Amid Controversy, Will Marketers Change Their Influencer Game?
With a spate of backlash against certain celebrity social media influencers, what can marketers learn about influencer-branding?
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What You Need to Know About Reddit Marketing
Reddit is unlike any of the other popular social media platforms, and marketing on Reddit must be approached with that in mind.
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TikTok Searches Are Changing Google Search, Attracting New Generations of Users
Younger generations of customers are going to TikTok for searches using videos and images, and Google is adapting.
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How to Pick a Mastodon Server
Mastodon has a learning curve compared to other social media. To sign up, you have to pick a server. Learn what servers are and how you can pick the best one.
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Message to Marketers: Twitter Might Make It (Emphasis on 'Might')
We don’t know what’s next with Twitter. We do know marketers should not abandon the platform — yet.
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LinkedIn Heats up Three-Way Competition for Audio
LinkedIn launches Audio Events feature and brings social audio to the B2B customer experience.
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Twitter vs. Mastodon: The Marketing Reality
Will Mastodon provide safe harbor for marketers amid a growing Twitter exodus?
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What Is Mastodon, the Red-Hot Open Source Twitter Rival
What is Mastodon and why should you care? Learn what Mastodon is, if it's safe, how to join, pick a server, find friends and more.
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What Brands Need to Know About Facebook Marketing
How brands can best use Facebook to reach their target audiences.
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Will the Musk Takeover Rescue or Wreck Twitter Marketing?
Although Elon Musk has tweeted that “Twitter’s commitment to brand safety is unchanged,” the business world remains unconvinced.
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Adventures in TikTok Marketing
TikTok is a traffic cannon with a fascinating algorithm. What I’ve learned after three weeks of experimentation.
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How TikTok Is Changing the Digital Marketing Game
Tick...Tick...Tick. Is time running out on your opportunity to effectively use TikTok? Not if you make wise investments.
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