Articles
Twitter Threads can be powerful. By telling the story through different tweets, you can convey emotion and connect with your audience on a deeper level.
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The social media landscape is changing rapidly and marketing departments need to rethink their social media marketing strategies and initiatives.
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Adobe's fourth quarter 2014 Digital Advertising Report shows digital advertising is becoming increasingly efficient — and that smart advertisers understand the nuances of customer behaviors, including the top days of the week for search. The report analyzed search and social media data and trends around Google, Yahoo/Bing and Facebook.
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It's not the Gartner Magic Quadrant. It's not the Forrester Wave. And that's exactly what Ian Michiels likes about it. Michiels' firm, Gleanster Research, has produced four software industry ranking reports. Gleanster calls each of them a FLASH, and the latest come in the areas of marketing
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This week: More social media outages, LinkedIn revealed Showcase Pages and new insight into the value and lifespan of a Pinterest pin.
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In March, we mentioned that through a partnership with Fan Appz, SAP users will be able to develop more personalized and engaging social media posts and campaigns, which can lead to a better relationship and customer experiences with their targeted audiences.
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The time is upon us! We're just a little under an hour away from this month's Google Hangout. We'll be talking about Social Engagement Standards -- how can businesses establish the value of social engagement? Is it even possible? We have the basic social standards in place.
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A "like" is to "Tweet" as a comment is to... With new platforms to support social business emerging every year, the need for a standard method of engagement measurement grows stronger.
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In 2012, the social media landscape got manicured. Many more prominent channels emerged and older ones became more refined as they worked to embrace where and how we engage, manage and otherwise share information.
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Adobe has released their Q3 2012 Global Digital Index Report, which analyzes and reports the findings on social engagement and paid searches. Adobe is pretty focused on the customer experience. The provider of digital marketing solutions conducts a lot of research into trends in its industry.
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Atlassian's Confluence 4.2 includes social user engagement and content discovery features and content editor enhancements. Confluence Confluence 4 rolled out in September 2011, with improved editing features and a focus on quick content creation. Here comes another release that gets a bit more social. "Confluence 4.
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EPiServer, a provider of web content management (WCM) and engagement products, has announced the availability of a new add-on for their WCM platform. The new component, Social Reach, provides a single interface for users to personalize and communicate content across multiple social networks. More Social, Less Work Social media
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We continually talk about how to keep customers engaged after they “like” or follow you online. A new study by that Chief Marketing Officer Council sheds some light on the issue.
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What do you get when you combine social business software with a social knowledge management application? An opportunity to engage employees, of course. That’s exactly what Hivemyne hopes to do with its acquisition of AskMe. Hivemyne helps companies “socialize their knowledge” and with AskMe, which was recently featured in
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