Articles
Tag: social analytics
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Hootsuite Acquires Social Media Analytics Provider LiftMetrix
Hootsuite today announced its second acquisition in less than a month. The Vancouver, British Columbia-based social media management provider acquired LiftMetrix, a social analytics vendor.
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Digital Tools Help Us (When We Let Them)
Technology improves our lives and jobs in numerous ways, yet some organizations still resist change and are wary of adopting new technology.
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Big Data Gets Big Money for Big Reasons
Companies have been throwing money hand over fist into the predictive analytics, data management and business intelligence world over the last few weeks.
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How to Measure Facebook Fans from Device-to-Device
Metrics are certainly important in comparing the performance history of a digital marketing campaign. But that comparison is getting harder as customers gain new ways to access online platforms and services. Facebook has worked to ease that comparison for marketers.
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Social Media Briefs: LinkedIn, Social Analytics and a Social Celebration
This week, LinkedIn announced new features, a partnership and a milestone, while several social analytics tools launched. This weekend, we're getting ready to celebrate World Social Media Day. What's not to love? LinkedIn Is Watching LinkedIn announced it was adding two enhancements to its homepage. Starting this week, the social
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Social Media Briefs: Pinterest, Yahoo Update Search, Anametrix Socializes Data
The first week of June brought a host of social media updates, especially where search is concerned. Let’s take a look. Just My Pins, Please Pinterest unveiled a new feature that allows users to search for items they’ve pinned in the past.
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Turning Twitter Experiences into Meaningful Customer Engagement
The Twitter experience has been evolving for some time now. While it has helped brands engage with their audience in new ways, collecting the insights associated with individual experiences can still be a challenge. Today, Fan Appz, has added new suite of Twitter experiences to its real-time customer feedback
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The Future of Social Analytics and the Customer Journey
All month, we’ve discussed how to grow and engage online communities. But how can companies use social data analytics to move beyond listening and engaging with customers to drive business and create advocates? We spoke with the folks at SDL to learn more about the future of social analytics.
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Adobe Announces Experience Manager Webinars, Predictive Social Publishing #adobesummit
At the Adobe Digital Marketing Summit EMEA, Adobe announces a couple of new features that will make digital marketers happy. Adobe Experience Manager Webinars It was only a matter of time before Adobe integrated Adobe Connect, its web conferencing service, with Adobe Experience Manager.
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SugarCRM Tightens NextPrinciples Partnership to Bring More Social Insights to CRM
Leading up to its annual SugarCon event this month, SugarCRM has announced an expanded partnership with NextPrinciples, a social analytics company. Social Insights Need Action SugarCRM has been waving the social banner for a few years now, even joining the OpenSocial Foundation last summer, so its latest move is completely
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Track Social Media Trends With Topsy Alerts & Reports
Despite the plethora of social media analytics and intelligence tools in the world, there are only a few that are really worth a closer look. Topsy is one of them. Topsy provides a social search engine and social analytics tool with freemium and premium models.
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ePrize Launches Facebook Analytics Service to Focus Marketing Campaigns
Is social media worth the expense and effort? The answer to that question depends on the results, and the results depend on the data analytics. To help marketers make sense of social data, digital engagement provider ePrize has unveiled a new social analytics reporting service based on Facebook information. Called
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Enter Swipp - Another Way to Let Us Know How Much You Love or Hate Something
You pick a topic like “hot chocolate,” move your finger across a slider to indicate how much your love or hate it, and a number value and smiling/frowning animated face reflects your expressed feeling. Then you see how others rate it. Welcome to Swipp -- a new “social intelligence
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NextPrinciples Offers Insights with New Social CRM Solution
Social analytics/CRM technology provider NextPrinciples is releasing a new solution called Insight-to-Action that the company terms an integrated social analytics and engagement platform for medium-to-large-sized users.
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