Articles
Tag: snapchat
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Why Snapchat's Product Is Booming
The company withstood Facebook’s best swing — now it’s growing fast again. Here’s why.
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What Every Marketer Needs to Know About Microbrowsers
With billions of monthly users, private messaging apps have become a huge opportunity for marketers.
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Office 365 to Become Microsoft 365, Google Suspends Blocking of Apps and Other News
In this week’s workplace round up, Microsoft pulls Office 365 and Microsoft 365 together, Xerox backs out of HP bid and Google suspends ‘Less Secure Apps.’
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Instagram for Business: Creating a Winning Strategy
While it might feel impossible to keep up with the never-ending supply of new social media platforms, there are some you can’t afford to ignore.
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Why Instagram Stories Need To Be Part Of Your Marketing Strategy
Instagram Stories is a feature stolen from Snapchat, but they've taken it to new heights. Here's why Instagram Stories should be part of your content strategy.
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Snap Needs to Reinvent the Advertising Wheel
After a dismal first earnings report showing losses of $2.2 billion, you could argue that Facebook (and by extension, Instagram) has Snapchat on the ropes. Facebook founder Mark Zuckerberg himself conceded that he and his family of apps were, “a little bit late to the trend initially around making cameras
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Facebook, Google and Snapchat Jockey for US Messaging Dominance
In late 2015, consumer use of messaging apps overtook social networks as the primary use for the smartphone, already the primary computing device for most Americans.
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The Evolution of Snapchat: From Teen Novelty to Enterprise Tool
Following its launch in late 2011, Snapchat was little more than an ephemeral messaging service for reckless teenagers. But as 2017 takes shape, Snapchat is attracting global celebrities as power-users and the world’s most prestigious brands as advertising partners. Not to mention, Snap Inc. — the company behind Snapchat —
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Snap Files Long-Awaited IPO, Seeks $3B
This debut is the first time potential investors have gotten solid information about the company’s financials.
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No, No, No: Snap Did Not Open an International HQ in London
Everyone, it seemed, was happy to report Venice, Calif.-based Snap, the parent company of Snapchat, was making London its international headquarters.
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Snapchat or Instagram: Which Will Own 'Stories'?
By now, everyone in the industry has read that Instagram has taken on the newest kid on the social media block, Snapchat, by launching its own ephemeral storytelling product: Stories. This move should come as no surprise.
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Relax: Old People Aren't Going to Ruin Snapchat
Oh snap! If you've seen the headlines in the past few days, Snapchat just isn't cool anymore. All those adults, killing the app's biggest draws, including privacy and spontaneity. Big sigh. Settle down, everyone. If anything, the party's just getting started.
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B2B Marketers Brace for the Snapchat Wave
More than 100 million people use Snapchat daily. They send Snaps — picture or videos messages — and compose Stories, compilations of Snaps that create a narrative.
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Microsoft, Snapchat Downplay Cyberattacks
Two popular online services are off to a good start in 2014 — for hackers, anyway. One cyberattack involved Skype, the Internet calls service owned by Microsoft. The service's Twitter and Facebook accounts, along with the service's blog page, displayed messages Wednesday purporting to be from the Syrian Electronic Army.
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