Articles
Tag: smarter commerce
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IBM Debuts New Marketing Platform #SmarterCommerce
IBM just announced a digital marketing platform that includes capabilities acquired in its Silverpop deal and rebrands an existing platform. The news came this morning at its SmarterCommerce Global Summit 2014 in Tampa, Fla. Big Blue is calling the platform IBM ExperienceOne, a rebranding of its Enterprise Marketing Management Suite.
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IBM's Digital Experience Software Supports Mobile, Social, Video & Analytics Capabilities
IBM digital experience software With IBM’s Smarter Cities and Smarter Commerce initiatives gathering steam by the month, Big Blue has just announced the release of new software called Digital Experience software that aims to give enterprises, and in particular marketing departments, insight into how customers are behaving in specific channels.
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IBM Software Targets the 'Omni-Channel' Customer Experience
As part of its Smarter Commerce initiative, IBM is releasing several solutions aimed at delivering a consistent experience across multiple retail touchpoints to what it terms “omni-channel” shoppers -- or consumers who expect a consistent sales and marketing experience across all channels they use.
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IBM Improves Customer Experience With Business Intelligence And Smarter Commerce
Without smarter commerce there can be no smarter planet, and IBM is very attached to its smarter planter strategy. While it has done a lot over recent months with analytics and business intelligence to create smart cities, it hasn’t been as vocal with smart commerce releases.
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IBM Heats Up Smarter Commerce with Tealeaf Purchase
In an effort to expand its Smarter Commerce customer experience initiative, IBM is purchasing Tealeaf Technology Inc., a specialty provider of customer experience analytics software. Tealeaf’s software suite is designed to analyze online and mobile consumer interactions to detect patterns and issues.
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