Articles

Tag: smart speakers

The Sonic Liberation: Implications of Audio for Digital Marketing

Ahmed Bouzid | Dec 10, 2021

Until marketers understand what makes audio compelling and unique, they'll remain unclear on actions, strategies and resources to allocate.

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4 Challenges Holding Back Smart Speaker Adoption

Kaya Ismail | Feb 27, 2020

Smart speaker adoption was high in 2018, but 2019 has seen some slowing. Here's a look at the challenges and roadblocks marketers face in 2020.

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Tag: smart speakers

The Sonic Liberation: Implications of Audio for Digital Marketing

4 Challenges Holding Back Smart Speaker Adoption