Articles
Tag: sitecore (page 7)
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5 Barriers To Successful Digital Marketing
Ron Person has done more than 800 short assessments and probably 30-plus in-depth assessments regarding digital marketing maturity. He's compiled a list of 12 barriers to digital strategy success that came from interviews and audience polls. He's gathered input from more than 100 chief marketing officers, directors and digital strategists.
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Peeking into Sitecore, Coveo and Search
With Coveo's announcement this month of its launch of Coveo for Sitecore: Advanced Search Edition, it seems like a good time to poke around the search arena — and into Sitecore. Enriching Search Experience But first, a bit about the Sitecore-Coveo partnership.
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Sitecore Acquisition Highlights Customer Experience, E-Commerce Disconnect
In what has to be the acquisition of the week, if not the month, customer experience management (CXM) vendor Sitecore just announced it has bought e-commerce vendor commerceserver.net. Financial details of the deal were not disclosed, but in this case they don’t really matter. Here's why.
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How 5 More Web Experience Management Vendors are Dealing with Personalization
A few months back, we took a close look at how a handful of Web experience management vendors dealt with personalization. Now, we have five more WEM providers to check out, including OpenText, Kentico, Acquia/Drupal, CoreMedia and Sitecore.
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Sitecore Wraps Marketing + Web Content Management into Customer Engagement Platform
Web content management provider Sitecore has announced big changes to how it prices and sells its digital marketing and WCM licenses in North America, and the two will now merge under what is being called the customer engagement platform. Combining Sitecore's Strengths Sitecore says it wishes to improve the
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Gartner 2013 MQ for Web Content Management Leaders + Challengers
Gartner didn't add or drop too many names from the 2013 MQ for Web Content Management, especially at the top. Adobe, SDL, Sitecore, Oracle, HP and OpenText all stayed in the Leaders quadrant, with IBM and Microsoft sitting in the Challengers' spot.
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Gartner MQ for Web Content Management 2013: Adobe, SDL, Sitecore Lead + Market Overview
Enterprise businesses find themselves leaning more and more heavily on their Web content management systems, and as the definition of what that means changes, so to must the most powerful systems adapt to the shifting market as the Gartner MQ for WCM 2013 clearly shows.
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5 Education-Focused Web Content Management Platforms
By now you know not all web content management systems are created equally. To find the one that’s right for you depends on specific elements of how your organization works, the types of content you create and the types of engagement you want to elicit from your audience.
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Gartner Campaign Management MQ: SAP Challenges, Sitecore, ExactTarget, Adobe Impress
If the Leader’s Quadrant in Gartner’s Multichannel Campaign Management Magic Quadrant (MCCM) is unchanged since last year, there are still some very impressive offerings in the other quadrants. Last week we looked at the market generally and saw that it is dominated by established vendors who are offering all-round MCCM
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Sitecore 7 Puts Search as the Information Access Layer, Scaling Limits Gone
Digital marketers have a strong interest in tuning and optimizing the search experience, which is why Sitecore has given search a front row seat in Sitecore 7.
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Recession Relief: New Job Openings at Intel, Box UK, Webtrends, Adobe, Sitecore and Citrix (25-Apr-13)
Start off the New Year with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here
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Forrester Wave for WCM: Integration is Key for Great Digital Experiences
The latest WCM Wave from Forrester has hit the market and the key focus is on integration. It's time for a vendor deep dive. Forrester's report, "The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013," was written by Stephen Powers and David Aponovich, both long-term followers
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Google Hangout Wrap Up: Better Web Experiences with Integrated Marketing Automation
Customers are searching for ways to solve their problems and help their own customers in new ways in the digital age. Companies that focus on those customers will be able to create the best Web experiences for them, and marketing automation is a key tool to accomplish this.
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How 6 Web Experience Vendors Support Marketing Automation
Long gone are the days when marketing operated in a silo from the rest of the business. As the enterprise has moved online with customers, companies need to ensure their marketing automation platform (MAP) is fully integrated with their web content management (WCM ) system so that consumers can
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