Articles
Tag: sitecore (page 6)
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Digital Marketers Love Email, Track ROI by Site Visits, Still Use Print
Digital marketers still use email marketing as a primary function of their marketing strategy, measure success by visits to their websites and have yet to abandon traditional marketing outlets like print. Those are some of the findings in a new Sitecore trends report, "Uncovering the realities of today’s digital marketing landscape." Numbers Digging Sitecore surveyed 330 digital marketers.
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In a 'Troubled' WCM Sector, Analysts See 3 Innovators
Fireworks may explode in the night sky as the US celebrates the Fourth of July weekend, but things are much quieter in the web content management market.
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News Bites: Salesforce Mobile Reports, Sitecore Partnership, More
Heading into July, the news keeps flowing. This week: Salesforce introduces mobile reports while Useful Social Media and Millennial Media issue free reports. Braindigit launches SageCMS, Sitecore and ADAM join forces, text donations grow up and Shufflrr releases its PowerPoint tool.
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Microsoft and CXM: Yesterday, Today and Tomorrow
When it comes to a Customer Experience and digital marketing platform for internet sites, that’s exactly what Microsoft has done over the course of the last year. Many companies are still catching up to this news, and the idea that you can build great public-facing internet sites leveraging .
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Social Media Apps for Marketing, Software Updates and More
And now, the news. Google improves Behavior Flow visualizations, Glip unveils a new messaging app for businesses, HipLogiq offers a social marketing app and a new survey looks at social media as a customer service channel. Plus, Corveo updates its version for Sitecore and Acxiom acquires LiveRamp.
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Sitecore: Our CXM Platform Offers the Best Single Customer View
The race is on for customer experience management providers. They want their technology to be the one that provides “the single view of the customer.” Adobe, for instance, told us its Experience Manager does it like no other. SDL spoke about it. Forrester called it the Customer Life Cycle. Sitecore
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Adobe, Intershop Integration Boosts E-Commerce
Adobe just introduced another option for online retailers who are struggling to bridge the gap between content and e-commerce. Only a week after Adobe enhanced its e-commerce options through a formal integration with Elastic Path, it announced it is integrating Experience Manager with Intershop, an omnichannel e-commerce technology vendor.
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Sitecore Apps Offer Mobile Customer Experience Analytics
Sitecore wants to put the customer at the heart of customer experiences. And now that the world has gone mobile, that means optimizing the mobile customer experience. With Sitecore's release of mobile apps for its experience platform, it's acting on that business strategy.
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WordPress Deal Transforms Bloggers to E-tailers
WordPress is putting online retailing in the hands of bloggers by partnering with three e-commerce providers — Ecwid, Shopify and ShopLocket. The deal enables bloggers create slick, online storefronts. The new plug-ins are only available to WordPress.com Business users, not to be mistaken with the self-hosted WordPress.org.
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Sitecore Chases Personalization With Znode, SMITH Integration
Sitecore has just announced a partnership with .NET e-commerce platform provider Znode aimed at developing personalized customer experiences. This is the second major announcement around .NET platforms from Sitecore in the past three months. Its purchase of commerceserver.net in November aroused considerable interest in the e-commerce space. It also announced
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E-Commerce, Content and Closing the Gaps: A Look at Sitecore
Over the past two days, we have looked at different approaches to bridging the gap between content management and e-commerce. In the first part, we saw that e-Spirit has adopted a best-of-breed approach. Yesterday we saw how Elastic Path is using e-commerce APIs to integrate content.
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E-Commerce, Content and Closing the Gaps: A Look at Elastic Path
Yesterday we saw how e-Spirit has developed a best-of-breed approach to bridge the gap between content management and e-commerce. But there are other approaches to this problem. Today we'll look at how Elastic Path tackles the problem with API-centric commerce.
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E-Commerce, Content and Closing the Gaps: A Look at e-Spirit
With more and more people shopping online, e-commerce vendors are constantly searching for new ways to find, engage and keep customers. One of the best strategies is the use of engaging content. Even so, many online stores struggle to provide optimal retail experiences.
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Microsoft Enhances Retail Products, Relationships at NRF Conference
Microsoft is using the National Retail Federation's 103rd Annual Convention and EXPO in New York City this week to announce a number of enhancements to its Dynamics AX 2012 product and its Dynamics for Retail, which will reportedly provide retailers with better ways to manage their customer experiences.
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