Articles
Tag: sitecore (page 5)
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Discussion Point: Who'll Win the Digital Marketing Arms Race?
Sitecore CEO Michael Seifert caught our attention last month when he claimed the "arms race" among 1,000-plus digital marketing vendors is hurting the industry. "Frankly, I think it's getting absurd," he told the crowd at his company's annual symposium in Las Vegas. "Marketing technology is starting to fail the marketer.
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Can Akumina Make SharePoint a Web CMS Contender?
In the age of digital experience, not all companies are rushing into relationships with superpower providers like Adobe, Sitecore and Oracle. Most, however, already have SharePoint, and many of those are trying to figure out how to extend its use to public-facing websites. Enter Akumina, a three-year-old
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Three CX Consultants Share Strategies in 'Connect'
As marketing shifts from campaigns and brand-building to analytics and cross-channel personalization, there's growing importance in understanding and shaping each customer's experience.
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News Bites: Apps, Gaps, GPSs and GMPs
The latest in connecting, analyzing, tracking, marketing, trend-setting, publishing and tagging from the Mission City, the Heart of Silicon Valley, the Gold Coast, the City of Light and San Jo, the Land of Chocolates, the Prairie State and Old Blighty.
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Sitecore Tackles Barriers to Customer Engagement #SYMNA
It's clear from the sessions at this year's packed Sitecore Symposium 2014 in Las Vegas that Sitecore is tackling business barriers to customer engagement head on. Sitecore partners see this in the field all the time.
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Sitecore Symposium Briefs: Customer Metrics Lacking #SYMNA
While most of the headlines at the Sitecore Symposium focused on features in version 8, that wasn't the only news.
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Sitecore Takes on the Competition with Version 8 #SYMNA
With about 1,000 digital marketing vendors competing in an arms race, Sitecore's CEO made it clear today that he intends to be among the superpowers. Michael Seifert complained at the start of the Sitecore Symposium that the current chaos among vendors isn't serving marketers.
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Coveo Offers Free Search for Sitecore Customers #SYMNA
Sitecore clients got more than a bag full of tchotchkes at the company's conference in Las Vegas today as Coveo announced a free version of its enterprise search engine for Sitecore's 4,000 customers.
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Sitecore Pulls It Together for Vegas Debut #SYMNA
Often overshadowed by other marketing clouds, Sitecore will enjoy its day in the Las Vegas sun next week when it unveils a major update to its customer experience management platform.
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Sitecore Ups DAM Ante, Partners with Picturepark
Sitecore is boosting the role of digital asset management (DAM) in its web content management system (WCMS) offerings. Earlier this summer, the CMS provider of customer experience management formed a partnership with DAM vendor ADAM Software. The alliance aimed to integrate ADAM's ability to bring up the correct version
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Sitecore Marries .NET Customer Experience, E-Commerce
Sitecore's acquisition of commerceserver.net is getting its wings. Now, Sitecore officials report, they have the first enterprise-grade .NET customer experience management solution with fully integrated commerce functionality. They are blending real time digital marketing with enterprise commerce.
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Did Forrester Get Its Digital Experience Wave Right?
If it hasn't sunk in yet for digital experience providers, let's remind them: Forrester sees no leaders in digital experience delivery platforms. The results came from the research giant's first Forrester Wave for Digital Experience Delivery Platforms.
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Forrester Wave: No Leaders in Digital Experience Delivery
No one, says Forrester. In its first Forrester Wave for Digital Experience Delivery Platforms, released today, analysts said no vendor offers a truly "end-to-end solution." "Overall completeness and adoption" in this space is "middling," according to analysts. Unified platforms are "more myth than reality," they wrote in the Wave.
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Why Sitecore Invested in Danish Social Media Marketing Platform
Sitecore took a large minority investment into a Danish social media marketing platform two years ago. It still likes it. The San Francisco-based customer experience and digital marketing provider announced today it has acquired a majority stake in Komfo, the Danish social media marketing and community engagement application provider.
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