Articles
Tag: sitecore (page 5)
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5 Web CMS Selection Lessons You Can Use
It was the worst-case scenario in a web content management system (Web CMS) implementation: Project abandoned. "No project goes without at least a few bumps in the road," said Cathy McKnight, co-founder and vice president of consulting and operations at New York City-based Digital Clarity Group.
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Discussion Point: Who Has the Best Digital Marketing Hub?
Ask someone to define a digital marketing hub and you're likely to get a broad range of answers.
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Microsoft's Tangled E-Commerce Future #nrf15
Sitecore's announcement on Tuesday of its new e-commerce offering, Sitecore Commerce 8 powered by Microsoft Dynamics, at the NRF Big Show made waves in the e-commerce world for a number of reasons.
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Sitecore, Microsoft Partner to Bridge Physical-Digital Divide #nrf15
Omnichannel is the new black. That’s the buzz we’re hearing from the National Retail Federation’s (NRF) BIG Show in the BIG Apple this week. But the chatter is not just about omnichannel.
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Digital River and Microsoft's Bumpy E-Commerce Road
It's been an interesting couple of weeks for Digital River. Its deadline to re-sign Microsoft to an extension of the Microsoft Operations Digital Distribution Agreement, which would continue Digital River provision of Microsoft Store’s e-commerce platform beyond March, 2015 came and went on Dec. 1.
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Discussion Point: Omnichannel Marketing in the 2014 Holiday Season
Marketing technology vendors love to preach the value of sending consumers personalized offers on the device they're using at just the right moment. Though we're only emerging from the developmental infancy of omnichannel marketing, several companies offer software and services that promise to do just that.
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Sitecore's New Experience Database Collects, Connects Data
To borrow a phrase from defending Super Bowl champion coach Pete Carroll, Sitecore was "pumped and jacked" at its annual conference in September when it previewed Version 8 of its web content management system (CMS). Meanwhile, it quietly released a softer update, Sitecore 7.
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Discussion Point: Who'll Win the Digital Marketing Arms Race?
Sitecore CEO Michael Seifert caught our attention last month when he claimed the "arms race" among 1,000-plus digital marketing vendors is hurting the industry. "Frankly, I think it's getting absurd," he told the crowd at his company's annual symposium in Las Vegas. "Marketing technology is starting to fail the marketer.
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Can Akumina Make SharePoint a Web CMS Contender?
In the age of digital experience, not all companies are rushing into relationships with superpower providers like Adobe, Sitecore and Oracle. Most, however, already have SharePoint, and many of those are trying to figure out how to extend its use to public-facing websites. Enter Akumina, a three-year-old
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Three CX Consultants Share Strategies in 'Connect'
As marketing shifts from campaigns and brand-building to analytics and cross-channel personalization, there's growing importance in understanding and shaping each customer's experience.
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News Bites: Apps, Gaps, GPSs and GMPs
The latest in connecting, analyzing, tracking, marketing, trend-setting, publishing and tagging from the Mission City, the Heart of Silicon Valley, the Gold Coast, the City of Light and San Jo, the Land of Chocolates, the Prairie State and Old Blighty.
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Sitecore Tackles Barriers to Customer Engagement #SYMNA
It's clear from the sessions at this year's packed Sitecore Symposium 2014 in Las Vegas that Sitecore is tackling business barriers to customer engagement head on. Sitecore partners see this in the field all the time.
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Sitecore Symposium Briefs: Customer Metrics Lacking #SYMNA
While most of the headlines at the Sitecore Symposium focused on features in version 8, that wasn't the only news.
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Sitecore Takes on the Competition with Version 8 #SYMNA
With about 1,000 digital marketing vendors competing in an arms race, Sitecore's CEO made it clear today that he intends to be among the superpowers. Michael Seifert complained at the start of the Sitecore Symposium that the current chaos among vendors isn't serving marketers.
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