Articles
It was the worst-case scenario in a web content management system (Web CMS) implementation: Project abandoned.
"No project goes without at least a few bumps in the road," said Cathy McKnight, co-founder and vice president of consulting and operations at New York City-based Digital Clarity Group.
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Ask someone to define a digital marketing hub and you're likely to get a broad range of answers.
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Sitecore's announcement on Tuesday of its new e-commerce offering, Sitecore Commerce 8 powered by Microsoft Dynamics, at the NRF Big Show made waves in the e-commerce world for a number of reasons.
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Omnichannel is the new black. That’s the buzz we’re hearing from the National Retail Federation’s (NRF) BIG Show in the BIG Apple this week. But the chatter is not just about omnichannel.
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It's been an interesting couple of weeks for Digital River. Its deadline to re-sign Microsoft to an extension of the Microsoft Operations Digital Distribution Agreement, which would continue Digital River provision of Microsoft Store’s e-commerce platform beyond March, 2015 came and went on Dec. 1.
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Marketing technology vendors love to preach the value of sending consumers personalized offers on the device they're using at just the right moment. Though we're only emerging from the developmental infancy of omnichannel marketing, several companies offer software and services that promise to do just that.
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To borrow a phrase from defending Super Bowl champion coach Pete Carroll, Sitecore was "pumped and jacked" at its annual conference in September when it previewed Version 8 of its web content management system (CMS). Meanwhile, it quietly released a softer update, Sitecore 7.
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Sitecore CEO Michael Seifert caught our attention last month when he claimed the "arms race" among 1,000-plus digital marketing vendors is hurting the industry. "Frankly, I think it's getting absurd," he told the crowd at his company's annual symposium in Las Vegas. "Marketing technology is starting to fail the marketer.
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In the age of digital experience, not all companies are rushing into relationships with superpower providers like Adobe, Sitecore and Oracle. Most, however, already have SharePoint, and many of those are trying to figure out how to extend its use to public-facing websites. Enter Akumina, a three-year-old
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As marketing shifts from campaigns and brand-building to analytics and cross-channel personalization, there's growing importance in understanding and shaping each customer's experience.
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The latest in connecting, analyzing, tracking, marketing, trend-setting, publishing and tagging from the Mission City, the Heart of Silicon Valley, the Gold Coast, the City of Light and San Jo, the Land of Chocolates, the Prairie State and Old Blighty.
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It's clear from the sessions at this year's packed Sitecore Symposium 2014 in Las Vegas that Sitecore is tackling business barriers to customer engagement head on. Sitecore partners see this in the field all the time.
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While most of the headlines at the Sitecore Symposium focused on features in version 8, that wasn't the only news.
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With about 1,000 digital marketing vendors competing in an arms race, Sitecore's CEO made it clear today that he intends to be among the superpowers. Michael Seifert complained at the start of the Sitecore Symposium that the current chaos among vendors isn't serving marketers.
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