Articles
Tag: sitecore experience platform
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5 Hard Truths for Marketers Driving Digital Experience
Sitecore CMO Paige O'Neill asserts there are five hard truths that marketers need to accept to deliver cutting-edge customer experience.
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Sitecore Tackles Barriers to Customer Engagement #SYMNA
It's clear from the sessions at this year's packed Sitecore Symposium 2014 in Las Vegas that Sitecore is tackling business barriers to customer engagement head on. Sitecore partners see this in the field all the time.
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Sitecore: Our CXM Platform Offers the Best Single Customer View
The race is on for customer experience management providers. They want their technology to be the one that provides “the single view of the customer.” Adobe, for instance, told us its Experience Manager does it like no other. SDL spoke about it. Forrester called it the Customer Life Cycle
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