Articles
Qualtrics has filed for a U.S. IPO, leading our digital marketing and customer experience software news catchup to start the new year.
Continue reading...
Signals are signs. They are indications.
In the context of search and machine learning, signals indicate an action has occurred. Sometimes, the signal is opening a page. Sometimes it is clicking on a result list. Other times it’s adding a product to a shopping cart.
Continue reading...
HubSpot's INBOUND 2014 conference wrapped up yesterday in Boston, ending a week of events punctuated by higher-than-anticipated attendance and the company’s announcement that it would be launching a new sales platform. It includes a free CRM and what the company calls a “sales acceleration product” called Sidekick.
Continue reading...
Digital marketing technology is all the rage in the CRM space and HubSpot co-founders Brian Halligan and Dharmesh Shah must believe Wall St. knows that. The Cambridge, Mass.-based marketing automation provider filed for an IPO late today hoping to raise as much as $100 million.
Continue reading...
For inbound marketers, three of the most important tools are content, contacts and analytics. This week, inbound marketing provider HubSpot announced the next generation of its platform, with updates to all three.
Continue reading...
Enterprise 2.0 means different things to different people, and Microsoft has had to play catch up to the smaller and often more nimble vendors that play in the social software space.
Continue reading...
You are probably spending a good chunk of your day on Tweetdeck twittering away -- it's addictive, we know. You may also be hanging out on Yammer Desktop with your co-workers yamming it up -- that we also know well.
Continue reading...