Articles
Tag: sheryl pattek
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Sheryl Pattek: Great DX Extends Across the Customer Lifecycle
(As part of our Throwback Thursday series, we're resharing an excellent article from 2015 on Forrester's concept of engagement across the customer lifecycle. It explains why companies should rethink their strategy from a customer-obsessed perspective.) Is a customer someone whose behaviors and business patterns you can track like a parcel?
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Sheryl Pattek: Change Your Culture Before Your Technology
In the first stage of what promises to become Forrester’s biggest extension to its customer experience framework, the firm’s vice president premieres a compelling new model that removes tech from the center of the picture.
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DX Digest: Sheryl Pattek on Customers Controlling Your Brand
You may only have eight seconds to make the case for your brand to your customers. They, however, have a full 140 characters.
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DX Digest: Sheryl Pattek on the Customer Lifecycle #DXS15
Is a customer someone whose behaviors and business patterns you can track like a parcel? Can customers’ relationships with vendors and service providers become so focused that they can, for the most part, be automated? After all, what good is it for businesses to be transforming to an all-digital world
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