Articles
Tag: serp
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No-Click Search Results: An SEO Debate Continues
The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines.
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When Is Changing an Article Date Good for SEO?
It's long been proven that Google likes fresh content. But changing your article's date doesn't mean your article is fresh and that Google will rank it better.
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Highlights From Google's Marketing Livestream
Catching up on the big takeaways for marketers from the Google Marketing Livestream 2021 event.
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When Improving Search Performance, Don't Follow the Clicks
Relying on click logs to improve enterprise search performance could result in a decrease in search use and satisfaction.
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7 Tips to Improve Your SEO in 2019
SEO continues to be the smart long-term strategy but what SEO means keeps evolving. Here experts offer tips on how to improve your SEO strategy.
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The Scent of a Good Search
New research suggests a new way to assess information seeking behaviors in the workplace.
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M&A Watch: Marin Software a Possible Target if Ad Tech Consolidates
Based on its valuation and growth profile, Marin Software — a provider of a cloud-based digital advertising management platform — could be an attractive buyout target for a larger player in the online marketing space. At the recent market cap of $373 million, Marin’s forward revenue multiple of 3.
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Just Show Me: Customers Like Google Product Listing Ads
Google can dream all it wants about robots, smart homes and artificial intelligence. But as we explained yesterday in a story about its latest acquisition binge, Google is still basically an advertising company.
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Google Product Listing Ads Show their Worth for Retailers
As of May 2013, over one billion products were being promoted globally on Google Shopping, and Product Listing Ads have increasingly gotten even more valuable for retailers since the company’s pay to play model went global in June 2012. Cost Per Clicks Rising Goolge’s PLAs, those ads displayed on
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Google+ Has Highest Impact on SEO Ranking, Report Finds [Infographic]
Over the last year, enough data has been collected on the SEO ranking effect of Google+ to determine it is the most important factor in SEO ranking, a Searchmetrics report has found. What Do We Know about SEO? Every year, Searchmetrics and many other SEO focused businesses try to
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