Articles
Tag: seo (page 9)
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Counterproductive Search Engine Optimization
If search engine optimization brings the wrong customers to the wrong pages then everybody loses. A while ago I wanted to buy a desk phone. I searched for “desk phones” and one of the results that came up was Viking Direct.
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How Customer Communities Bolster Support Teams
Customer engagement helps sales teams drive incremental revenue, ideation helps inform the product roadmap for product management and SEO helps the marketing team rank higher for particular keywords. Ask customer support managers and they’ll tell you how customer communities can make their teams more valuable.
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A Cheaper Alternative to Marketing Analytics
If 2012 was the year of the cloud and 2013 saw broad acceptance of big data, 2014 could go down as the year of cheaper analytics. The year has been filled with announcements of new features from scores of vendors of all sizes, from SaaS providers like Gainsight and gShift
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Does Google's Panda Pounce Have Any Bite?
Just a few weeks ago, Google rolled out its latest Panda search-algorithm update -- otherwise known as the search update that could destroy your business. Ever since, experts in the Search Engine Optimization (SEO) world have been struggling to understand the potential impact.
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Marketers Beware: Google Rolls Out Panda 4.0 Update
Google's search results ranking algorithm got another update this week as Google released Panda 4.0, a Google employee announced on Twitter. Marketers should take note, especially since more than 70 percent of searches online take place in Google. Google's Matt Cutts broke the news last night on Twitter: Google is
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Why Content Marketers Fail to Impress Google
With more than 70 percent of online searches happening in Google, it is no surprise that content marketers are constantly looking for new ways to use the search engine to realize ROI, be it by getting leads out of organic channels or by other attribution based metrics or means.
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Making Marketing Campaigns Relevant to Millennials
What do millennials want? You know, besides things like more in-person collaboration ? It's not an easy question to answer. But millennials are the up-and-coming buying generation for marketers, of course. They are the smartphone-loving, screen-touching, head-buried-in-screens, tweeting generation.
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BrightEdge Redefines Content Marketing for the Big Data Age
Sure, the days of Mad Men are long gone, marketers are no longer creating clever content and sending it out into the world, hoping that something will resonate with the customer.
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gShift Adds Twitter Trend Module to Its Marketing Arsenal
Does the marketing world need another trend-spotting tool for Twitter? Toronto-based gShift thinks so and today added a Social Keyword Research module to its web analytics platform for high-end clients.
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How to Present Analytics that Speak the C-Suite's Language
Everyone has a solution. Visualization vendors tout dashboard technologies that pull data from all of your sources and display it beautifully, with segmentation and filtering that enables you to get to the most granular of data points.
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Lessons for Collaboration from the World of SEO
Collaboration requires more than the people on your team. The future of collaboration has moved beyond top-down task assignment and required participation with set deliverables.
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3 Practical Ways to Boost Your Google+ Profile
What was unclear back in 2011 is certain now -- the direct influence Google Plus has on search rankings makes this network important to your business.
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GinzaMetrics' Hybrid Search Function Battles Google Search Keyword Roadblock
Google may have put a bit of a blindfold on marketers searching for keywords last month when it determined that all such searches are encrypted to prevent their keyword terms being read or monitored. Rely on Google Adsense? Get used to “keyword not provided” staring at you.
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Digimind Takes on Radian6, SDL SM2 for Social Media Monitoring, with a Twist
Every organization should have a strategy for monitoring social media...and a good tool to do it. Social Media Monitoring in the Enterprise There is no shortage of tools for monitoring social media.
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