Articles
For some search engines, it’s about recovery, not discovery. But for Sophia, provider of enterprise search products and software, discovery is a priority. Sophia Searches for Context Sophia Search, a Contextual Discovery Engine (CDE) designed to identify intrinsic terms in unstructured content in order to make it easier
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Last year Google's Rich Snippets launch initiated a big semantic web push. The snippets enable website managers to show richer search results, making it easier to determine content within a particular page before you've even visited it. The initiative was reviewed at this year's Semantic Technology Conference in San Francisco,
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To optimize content marginally well, companies can choose to focus on SEO, keywords and meta data or how text, image and multimedia content is presented and organized on a site. Yet in order to be competitive in the marketplace, companies should instead focus on incorporating elements of each into their
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With Amazon's success on the brain, SDL Tridion (news, site ) added a new leg to its Web CMS last week: SDL SmartTarget. The integrated tool is a profile-based marketing and e-commerce solution with a particular focus on the personalization segment of Web engagement.
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Customers crave speed on the Web, and they reward organizations that make things fast and simple. Why is Google successful? Because it delivers better and faster results than its competitors. Google truly understands the customer's need for speed.
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James Dimick, a Web developer at WordPress (news, site), says, "When it comes to Search Engine Optimization, there are a slew of options out there. Some good and some not so good." We're inclined to agree. Thankfully, Dimick's got your back.
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There are many solutions available for eDiscovery. Yesterday, we talked about Clearwell Systems' initiative for updating data without having to move it. Today, Recommind (news, site) says there's no need to go back and add or change keywords when you can have a concept search engine
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At the beginning of this month, SDL Tridion (news, site) announced the release of Tridion 2009 -- its Unified Online Marketing Suite -- enabling people in marketing to create entire campaigns at, almost, the touch of a button.
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A new application from California-based search software provider Enquisite could be about to change the way digital marketers spend their search engine marketing (SEM) budgets. SEM is the business of tracking users search habits based on keywords and focused intent, analyzing those habits and turning them into business leads.
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Combining web content management and SEO is a smart move in our estimation. Companies like Lyris, Pixelsilk and MOGI have their eyes on this ball. Now it's Preation's turn. Preation is a sister company of iContact, the email marketing folks. Last October they launched the Eden Platform.
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Search engine marketing is one of the key strategies for online marketing. But doing it well still remains elusive to many organizations. The Aberdeen Group interviewed over 200 organizations to find out what it takes to create "best-in-class" search engine marketing.The research report is called: What Does It Take to Create Best In Class Search Engine Marketing? - Best Practices in Paid Search, Paid Inclusion, and Search Engine Optimization. It is the culmination
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In the world of search, all that once was lost can now be found. Be it through Google Search, semantic search, green search or using your nose to sniff through the web-o-sphere, search functionality and optimization is the latest and greatest trend.
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Who says it's better to build your own than buy someone else's? Well not many actually. Omniture seems to understand this, because they have chosen to expand their solutions for site search and merchandising through the acquisition of assets from Mercado, another search provider.
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The people have spoken and what they have told us is that they love online video.
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