Articles
Tag: search engine (page 5)
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For Famous Brands Like eBay, Study Suggests Paid Search Ads Have Limited Value
Do paid search ads work? A new academic study finds that, while “new and infrequent” users are influenced by such ads for a large and well-known brand, existing loyal followers of that brand are not. The result: negative returns, on average, from the money spent. The study, “Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment,” was
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Google Set to Buy eCommerce Firm Channel Intelligence for US $125 Million
Ecommerce platform Channel Intelligence, once a Google Shopping launch partner, will now become part of Google itself as the two have made a definitive agreement on the US $125 million deal. Channel Intelligence had formerly been known as Youknowbest.
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Vanessa Fox and the Road to Successful Digital Marketing
Search engine optimization and digital marketing have become -- and will continue to be -- key parts of any successful business. Vanessa Fox, former Googler and founder of Nine By Blue, is one of the individuals who pioneered these techniques.
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[Infographic] The Future of SEO in the Enterprise
As long as content is king, search engine optimization remains relevant. It takes more than just a few Google updates, or the mounting evidence that shows pay per click advertising gets more leads to keep marketers from pouring time, effort and lots of money in to SEO strategies.
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Content Strategy: The Perils of Search Engine Optimization
Search engine optimization (SEO) tactics often make it harder for customers to do what they need to do. If Google wanted to get found in Google would it have the homepage it has? No. It would have a homepage with lots of content on it.
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Get Recognized: Search Results Contribute to Brand Awareness
Have you ever wondered if there was a correlation between where your brand appears in organic search results and its impact on brand awareness? Well, you’re in luck. Recently Conductor announced the results of a new research study examining this.
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Navigating WordStream's Internet Marketing 150
Forget the Magic Quadrant, and say hello to the internet marketing map. WordStream, provider of best-in-class search marketing solutions, has released its 2012 Internet Marketing 150, which compiles the top software and SaaS providers currently doing business in 10 major business categories.
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EPiServer Introduces Real-Time SEO Advice
If you’ve ever created content on a website and wondered what you could do to make it appear higher in search results, you’re not alone. In fact, there is an entire industry is dedicated to search engine optimization (SEO). Digital marketing platform provider EPiServer has introduced another option, SiteAttention, an
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BrandYourself to Produce Better Google Search Results
When you have a name like mine, Google searches can either be your best friend or your worst enemy. One false move on my part and it won’t be hard to hide from search results.
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Yahoo! Cofounder Resigns
A few months after firing its CEO, Yahoo! finally appeared to be getting back on track. Now company co-founder and former CEO Jerry Yang has announced his resignation from the Board of Directors and all other positions with the company, effective immediately.
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A Look Back at Content Strategy in 2011
My, how content strategy evolved during the past 12 months. In 2010 we spent our time talking about what content strategy was, while in 2011 we spent our time putting content strategy into action and then we kicked the tires and tried to figure out what made it
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Did Google Let Its Mozilla Search Partnership Die?
Ever notice how your newly installed Firefox browser would always default to the Google search site? That’s because of a lucrative deal Mozilla, owner of the Firefox brand, cut with Google back in 2006, in the pre-Chrome days.
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Yahoo Knows What You Want: Adapting 'Today' Algorithm to Rest of Site
Have you fired up a web browser with the intention of finding some important piece of information quickly, but Yahoo (news, site ) opens as your home page and, before you know it, you’ve spent 15 minutes reading articles from the Today box at the top of the
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Facebook Fans Look to Feeds for Engagement
Just when you think you have your Facebook fan page strategy down, a new report provides more insight into how users interact and engage. This week, PageLever shared new statistics and analysis that seem to indicate that Facebook Pages with more fans receive fewer unique Page views per fan.
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