Articles
Tag: search engine (page 4)
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Can a Search Engine Pop Our Filter Bubbles?
No search engine comes close to competing with Google, but a Toronto project is determined to give the internet an alternative.
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Who Wants .pizza? Brand SEM as Google Strategy
The explosion of generic top-level domains (gTLDs) has begun, with forward-thinking brands having already snapped up their domain names of choice. If this rush turns out to be more than just a fad, how can your brand use it to create a search engine marketing (SEM) advantage? The Rise of gTLDs Gone are the
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Google Says Goodbye to Right-Side Ads
Goodbye, right side. Hello, left. Google is removing paid ads from the right side of its search landing page on desktops. Paid ads will only appear on top of the organic search results (on the left). This is not a full-on divorce from the right.
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The Future of SEO is Not SEO
Search engine optimization, as all traditional definitions describe it, is going to become obsolete. And the change has already begun. The Internet has always been a landgrab. It started with domain name poaching and infrastructure oligopolies. Then we moved onto gaming search engines.
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Bing/Yahoo Tramples Google in Paid Search
Google is losing ground in the paid search market to the Yahoo/Bing partnership, according to new report by IgnitionOne (IO) a cloud-based digital marketing technology provider. The IO Q4 2014 Digital Marketing Report calls the growth in Yahoo/Bing share “historic.” It jumped to 26.3 percent of U.S.
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Can Facebook Crack Search - Without Bing?
Facebook has quietly stopped including Microsoft Bing search results on its social networking site, Reuters first confirmed. Instead, the social network has revamped its own search offering with a new tool it claims makes it easier for users to filter and search through comments and other information from friends.
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SEO is Killing Content Quality
Search engine optimization (SEO) tips include website design best practices for how to get Google to rank your content higher in search engine results placement or SERP. In fact, the preceding sentence is a great example of just how cumbersome this practice has made Web-based communications.
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Lessons for Collaboration from the World of SEO
Collaboration requires more than the people on your team. The future of collaboration has moved beyond top-down task assignment and required participation with set deliverables.
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GinzaMetrics' Hybrid Search Function Battles Google Search Keyword Roadblock
Google may have put a bit of a blindfold on marketers searching for keywords last month when it determined that all such searches are encrypted to prevent their keyword terms being read or monitored. Rely on Google Adsense? Get used to “keyword not provided” staring at you.
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Is Blippex the Next Big Search Engine?
Meet Blippex. While it's not yet used as a verb, it is being regarded as a contender in the search engine market. But not because it's the next Google. Bippex It. Unlike Google, Blippex's founders don't rank searches by how many sites link to them.
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Bing Ups the Search Engine Ante with Smarter Searches, Updated Design
Microsoft is upping the ante in its search war with Google, adding new features and an updated look for its Bing search service.
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For Famous Brands Like eBay, Study Suggests Paid Search Ads Have Limited Value
Do paid search ads work? A new academic study finds that, while “new and infrequent” users are influenced by such ads for a large and well-known brand, existing loyal followers of that brand are not. The result: negative returns, on average, from the money spent. The study, “Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment,” was
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Google Set to Buy eCommerce Firm Channel Intelligence for US $125 Million
Ecommerce platform Channel Intelligence, once a Google Shopping launch partner, will now become part of Google itself as the two have made a definitive agreement on the US $125 million deal. Channel Intelligence had formerly been known as Youknowbest.
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Vanessa Fox and the Road to Successful Digital Marketing
Search engine optimization and digital marketing have become -- and will continue to be -- key parts of any successful business. Vanessa Fox, former Googler and founder of Nine By Blue, is one of the individuals who pioneered these techniques.
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