Articles
Tag: search engine
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State of Search: Top SEO Strategies for 2023
Stay up-to-date on the latest in search engine optimization. Learn about SEO strategies, best practices and the latest updates to Google's ranking factors.
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'More Powerful Than ChatGPT': Microsoft Debuts AI-Powered Bing Search, Edge Browser
Today, Microsoft announced the launch of its brand-new AI-powered Bing search engine and revamped Edge browser.
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US Department of Justice Looks to Break Google's Online Advertising Business
The US government wants Google to sell its Ad Manager Suite, which accounts for 12% of its revenue. Advertisers complain of insufficient transparency.
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Google Helpful Content Update Improves Customer Experience and SEO Strategy
Google's new Helpful Content Update allows the search giant to help marketers create a meaningful customer experience that starts through search.
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Why Strategy Is Not an Option in Content Marketing
Brands that don’t see desired results from content marketing often don’t have a documented strategy. Learn how to design an effective one.
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What Is a Content Refresh and How Do You Do Them?
By refreshing your past content, you may trigger new performance results and drive traffic without having to write an entirely new article.
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How to Use Keyword Density in a Modern SEO Strategy
In marketing you must jump at your opportunities, sometimes requiring a flying leap.
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7 Tips for Selecting the Right SEO Agency
Delivering on an SEO strategy is an imperative for many brands. Picking the right SEO agency can be a critical step in getting to the finish line.
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Has Content Marketing Lost Its Way
Content marketing is not about gaming the SEO algorithms to convert a sale, but about providing high-quality, relevant content to users.
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What Marketers Can Expect From Google MUM
Google announced the latest search engine upgrade — MUM — in May. With the first rollouts expected in coming weeks, where should marketers be focusing?
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Is It Time to Add Google Local Service Ads to Your Marketing Strategy?
If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how.
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The Environmental Cost of Search
The brain is very efficient, much more environmentally friendly than Google or any AI. We should use our brains more.
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A Look at the Top 4 Digital Marketing Categories
Digital marketing is constantly changing, but there are some foundational categories of digital marketing you need to have a strong grasp of to thrive.
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Making Sense of Your Google Lighthouse Results
Google's Page Experience update is here. Let Lighthouse light the way forward by performing an audit of your website while measuring its performance.
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