Articles
Tag: search engine optimization (page 4)
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Content Strategy: The Perils of Search Engine Optimization
Search engine optimization (SEO) tactics often make it harder for customers to do what they need to do. If Google wanted to get found in Google would it have the homepage it has? No. It would have a homepage with lots of content on it.
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Get Recognized: Search Results Contribute to Brand Awareness
Have you ever wondered if there was a correlation between where your brand appears in organic search results and its impact on brand awareness? Well, you’re in luck. Recently Conductor announced the results of a new research study examining this.
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Navigating WordStream's Internet Marketing 150
Forget the Magic Quadrant, and say hello to the internet marketing map. WordStream, provider of best-in-class search marketing solutions, has released its 2012 Internet Marketing 150, which compiles the top software and SaaS providers currently doing business in 10 major business categories.
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EPiServer Introduces Real-Time SEO Advice
If you’ve ever created content on a website and wondered what you could do to make it appear higher in search results, you’re not alone. In fact, there is an entire industry is dedicated to search engine optimization (SEO). Digital marketing platform provider EPiServer has introduced another option, SiteAttention, an
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BrandYourself to Produce Better Google Search Results
When you have a name like mine, Google searches can either be your best friend or your worst enemy. One false move on my part and it won’t be hard to hide from search results.
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A Look Back at Content Strategy in 2011
My, how content strategy evolved during the past 12 months. In 2010 we spent our time talking about what content strategy was, while in 2011 we spent our time putting content strategy into action and then we kicked the tires and tried to figure out what made it
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Sitecore, Jungle Torch Optimize Search, Monitor SEO with Web CMS Partnership
Web content management provider Sitecore (news, site) and Search Engine Optimization (SEO) firm Jungle Torch have announced a partnership that adds SEO and social media monitoring to Sitecore’s platform.
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Google Pushes Semantic Web with Rich Snippets
Last year Google's Rich Snippets launch initiated a big semantic web push. The snippets enable website managers to show richer search results, making it easier to determine content within a particular page before you've even visited it. The initiative was reviewed at this year's Semantic Technology Conference in San Francisco,
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WEM: Optimize Content for Your Web Presence
To optimize content marginally well, companies can choose to focus on SEO, keywords and meta data or how text, image and multimedia content is presented and organized on a site. Yet in order to be competitive in the marketplace, companies should instead focus on incorporating elements of each into their
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Web Design: The Need for Speed on the Web
Customers crave speed on the Web, and they reward organizations that make things fast and simple. Why is Google successful? Because it delivers better and faster results than its competitors. Google truly understands the customer's need for speed.
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Top 5 SEO Tools for WordPress, According to WordPress
James Dimick, a Web developer at WordPress (news, site), says, "When it comes to Search Engine Optimization, there are a slew of options out there. Some good and some not so good." We're inclined to agree. Thankfully, Dimick's got your back.
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In Eden We Mix Web Content Mangement and SEO
Combining web content management and SEO is a smart move in our estimation. Companies like Lyris, Pixelsilk and MOGI have their eyes on this ball. Now it's Preation's turn. Preation is a sister company of iContact, the email marketing folks. Last October they launched the Eden Platform.
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O'Reilly Wants You to Get Found
In the world of search, all that once was lost can now be found. Be it through Google Search, semantic search, green search or using your nose to sniff through the web-o-sphere, search functionality and optimization is the latest and greatest trend.
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Omniture Optimizes Its Solutions Through Acquistion
Who says it's better to build your own than buy someone else's? Well not many actually. Omniture seems to understand this, because they have chosen to expand their solutions for site search and merchandising through the acquisition of assets from Mercado, another search provider.
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