Articles
Tag: sdl (page 5)
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SDL Fredhopper 7.5: Entire Product Catologs Personalized For Shoppers
Ever since SDL bought Fredhopper in January 2010 it has been developing the technology to optimize the online shopping experience offered by retailers. Today with the release of v7.
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Social Media, Big Data and the Customer Experience
How do you uncover and remove the barriers in shopping journeys? What are the key moments of opportunity? What are the key drivers of engagement? Chances are if you’re one of the many businesses trying to create a successful customer experience, you’ve been working to answer these questions.
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How 5 Web Experience Management Vendors are Dealing with Personalization
Personalization has become the name of the game in the world of Web Content Management/Web Experience Management (WCM/WEM). CMSWire thought it would be interesting to briefly review how five leading WCM/WEM vendors -- Adobe, Ektron, eZ Systems, Hippo and SDL are offering personalization features and functions.
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The Future of Social Analytics and the Customer Journey
All month, we’ve discussed how to grow and engage online communities. But how can companies use social data analytics to move beyond listening and engaging with customers to drive business and create advocates? We spoke with the folks at SDL to learn more about the future of social analytics.
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SDL Appoints Grant Johnson as New Chief Marketing Officer
Customer experience management company SDL has updated its executive team by hiring Grant Johnson, formerly of Pegasystems, as the company's new Chief Marketing Officer (CMO). Marketing Experience Equals a Better Customer Experience As a customer experience management company improving customer experience is an important part of the SDL mandate.
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DAM Lowdown: Dual Xinets from North Plains, A New Elvis, SDL Tridion 2013
DAM, that week went quickly. In recent digital asset management news, North Plains releases two Xinets, there’s a new Elvis, DAM can be valuable when it’s invisible, FocusOPEN has an update, SDL Tridon has a major new release, and a return to return on investment.
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Forrester Wave for WCM: Integration is Key for Great Digital Experiences
The latest WCM Wave from Forrester has hit the market and the key focus is on integration. It's time for a vendor deep dive. Forrester's report, "The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013," was written by Stephen Powers and David Aponovich, both long-term followers
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SDL Tridion 2013 Hits the Streets, Advanced Workflow, Connector Framework, More
We always like to hear about updates to web content management platforms and SDL Tridion is no exception. Today we see the release of SDL Tridion 2013. Here's a look at what's new and improved.
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SDL OpenExchange App Store Drawing Record Numbers of Developers
Over 500 app developers have poured into the SDL OpenExchange community, a move that points to the growing importance of language translation technology in the ever expanding business world.
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SDL Combines Core Marketing Solutions into New Suite
Web CMS vendor SDL is introducing the Intelligent Marketing Suite, a new integration of existing core products -- SDL Customer Analytics, Campaign Manager and Email Manager.
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SDL Turns Multilingual Big Data into Big Text: Integrates Machine Translation with Text Analytics
Huge data flows can yield virtual gold mines of insights, predictions and other analysis, but what happens when the text-based data is in multiple languages? To address Big Data’s Big Language problem, customer engagement provider SDL has announced that its cloud-based BeGlobal machine translation (MT) solution can now integrate with
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SDL Acquires Mobile Solutions Provider Bemoko
Although it's no stranger to Bemoko, SDL's acquisition of the mobile solutions provider means even better customer experiences for SDL customers. I had a quick chat with Ian Truscott, VP of Product Marketing for SDL Content Management Technologies division, about the acquisition.
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How 6 Web Experience Vendors Support Marketing Automation
Long gone are the days when marketing operated in a silo from the rest of the business. As the enterprise has moved online with customers, companies need to ensure their marketing automation platform (MAP) is fully integrated with their web content management (WCM ) system so that consumers can
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Using Social Data to Avoid Customer Experience Pitfalls
Commercial holidays like Valentine’s Day can bring out the best and worst in people. Add social media to the mix, and you’ll know who wants to be left alone and who can’t get enough.
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