Articles
Tag: sdl (page 4)
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If You Want Real Time Marketing ROI, Know Your Buyer
Everyone -- especially technology vendors -- agrees that personalized, contextually relevant marketing is the most effective way to attract, engage and convert buyers. Do it right and you’ll break through the noise and spur your buyer into action. Excel and you’ll build a positive, persistent relationship with your customers.
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With Customer Experience in the Cloud, SDL Envisions Strong 2014
Customer experience. No bigger buzzwords exist today for digital marketers. And as we saw last week in Amith Parameshwara's 6 Pieces of the Customer Experience Puzzle, customers expect excellence at all points of the buying cycle.
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Competitor: Oracle's Latest Acquisition Fills 'Major Gap'
Oracle's $1.5 billion acquisition of Responsys last month is the company's attempt to fill its “major gap” in the marketing technology space, an Oracle competitor told CMSWire.
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SDL Integrates Webtrends Streams with Intelligent Marketing Suite
SDL has announced it plans to integrate Webtrends' Streams technology into its Intelligent Marketing Suite, a way to gather real time customer data for improved analytics and customer experiences. SDL Fully Adopting Customer Experience SDL is going full bore on transitioning to a customer experience management provider, and we've
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Webinar Recap: Preparing for the Future of Mobile E-Commerce
Do you know the four trends shaping the Mobile E-commerce landscape? Representatives from customer experience management vendor SDL dropped in for a virtual chat this week, and our Preparing for the Future of Mobile E-Commerce webinar covered plenty of ground on what to expect in the near future around mobile.
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Gartner 2013 MQ for Web Content Management Leaders + Challengers
Gartner didn't add or drop too many names from the 2013 MQ for Web Content Management, especially at the top. Adobe, SDL, Sitecore, Oracle, HP and OpenText all stayed in the Leaders quadrant, with IBM and Microsoft sitting in the Challengers' spot.
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Gartner MQ for Web Content Management 2013: Adobe, SDL, Sitecore Lead + Market Overview
Enterprise businesses find themselves leaning more and more heavily on their Web content management systems, and as the definition of what that means changes, so to must the most powerful systems adapt to the shifting market as the Gartner MQ for WCM 2013 clearly shows.
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SDL Weaving Social into its Customer Experience Management Suite
As a recent Forrester report on social media points out, engaging customers via social media is becoming ever more complex.
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SDL Upgrades Intelligent Marketing Suite to Allow Video in Email Campaigns
Digital marketers struggle to make campaigns stand out, especially in people's crowded email inboxes. An upgrade to SDL's Intelligent Marketing Suite looks to help, with the addition of video capabilities in email marketing campaigns. The new video functionality is part of a general upgrade to the Email Manager part of
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Interview: SDL CEO Mark Lancaster on Culture + Building for the Enterprise
Mark Lancaster, CEO of SDL, says he loves culture, and whenever a company like SDL buys up another, smaller company, the cultural integration is the real key to a successful acquisition.
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SDL Stock Plunges 33% - Are The Acquisition Hawks Gathering?
If poor quarterly figures don't really shock anymore after several financial quarters where some of the really big IT companies have failed to hit their targets, the announcement by SDL will.
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SDL CEO Mark Lancaster on Saas, Partners + CXM #sdlinnovate
SDL has developed a global CXM strategy, will slowly transition to a Sass model for some products, and work harder to build up partner relationships, SDL CEO Mark Lancaster said at the SDL Innovate conference this week.
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Gartner Campaign Management MQ: SAP Challenges, Sitecore, ExactTarget, Adobe Impress
If the Leader’s Quadrant in Gartner’s Multichannel Campaign Management Magic Quadrant (MCCM) is unchanged since last year, there are still some very impressive offerings in the other quadrants. Last week we looked at the market generally and saw that it is dominated by established vendors who are offering all-round MCCM
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SDL Partners with Dynmark: Adds SMS Messaging to Mobile Marketing Strategies
SDL has announced a partnership with cloud mobile messaging and intelligence platform Dynmark to improve mobile marketing and customer management. Mobile Marketing via SMS These days almost everyone has a mobile device.
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