Articles
Tag: sdl (page 3)
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The One Gift Holiday Shoppers Really Want
The one thing holiday shoppers will be looking for this year is more consistency in their shopping experience. This won't shock savvy marketers with a laser focus on customer-centricity, but a new survey has found 90 percent of shoppers want their experience to be consistent across mobile, desktop and
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Did Forrester Get Its Digital Experience Wave Right?
If it hasn't sunk in yet for digital experience providers, let's remind them: Forrester sees no leaders in digital experience delivery platforms. The results came from the research giant's first Forrester Wave for Digital Experience Delivery Platforms.
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Forrester Wave: No Leaders in Digital Experience Delivery
No one, says Forrester. In its first Forrester Wave for Digital Experience Delivery Platforms, released today, analysts said no vendor offers a truly "end-to-end solution." "Overall completeness and adoption" in this space is "middling," according to analysts. Unified platforms are "more myth than reality," they wrote in the Wave.
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In a 'Troubled' WCM Sector, Analysts See 3 Innovators
Fireworks may explode in the night sky as the US celebrates the Fourth of July weekend, but things are much quieter in the web content management market.
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A Cheaper Alternative to Marketing Analytics
If 2012 was the year of the cloud and 2013 saw broad acceptance of big data, 2014 could go down as the year of cheaper analytics. The year has been filled with announcements of new features from scores of vendors of all sizes, from SaaS providers like Gainsight and gShift
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More on Millennials: Speak the Right Language
Ever feel like something gets lost in translation whenever you market to millennials? There's a good chance you're right. A new study of 1,800 millennials (ages 18-36) found 32 percent of those in English-speaking countries prefer a language other than English.
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Better Get Social If You Market Content to Millennials
It's official – social media has overtaken email as the mechanism for sharing content among millennials. That's the word in a new survey from SDL, a provider of content management, analytics, social intelligence and translation. The global survey, "Content Finds the Customer," is the third in a series
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SDL's Paige O'Neill: Customer Experience Getting Cheaper
If you've been paying attention to the customer experience management arena over the past two years -- and what marketer hasn't -- you've probably noticed the tools have grown far more sophisticated and far less expensive. That helps to explain why 750 marketing practitioners signed up for SDL's Innovate conference
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Discussion Point: Does Marketing Automation Enhance CX?
The terms "marketing automation" and "customer experience" trip off the tongue of the modern marketer with increasing frequency. But it's not always clear how the former enhances the latter. We took that question to several marketing practitioners who were in San Francisco for last week's Innovate conference, which focused
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Acquiring Customers Amid the Social Babble #SDLInnovate
You don't need to listen to 56 billion social conversations to build your business. You just need to hear the ones that matter. That was the landscape Liz High, vice president for global insights and analytics at SDL, explored at her company's Innovate event in San Francisco.
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Dig into Your Data to Delight Your Customers #SDLInnovate
When preaching the gospel of customer experience management, it helps if a CEO has transformed his own company as Mark Lancaster has changed SDL. Lancaster opened his company's conference in San Francisco today -- the third in a series of five global events -- with a sermon on the
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SDL Boosts CX Cloud Offering with SDL Web
SDL says it has something better than "personalization" for marketers. Calling it "context brokering," SDL says it now has the capabilities within its Customer Experience Cloud (CXC) offering to help businesses provide personal and contextualized interactive brand experiences for customers across all channels and devices.
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Mobile Marketing Gets Complicated - Again
It seems most mobile marketers have arrived at the conclusion that "responsive design is just fine for now." Well, maybe not. Yes, it's easier and cheaper. But there's a growing consensus that apps must vary from desktop to tablet to phone. And now there are de riguer "contextual" considerations, like
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Making Marketing Campaigns Relevant to Millennials
What do millennials want? You know, besides things like more in-person collaboration ? It's not an easy question to answer. But millennials are the up-and-coming buying generation for marketers, of course. They are the smartphone-loving, screen-touching, head-buried-in-screens, tweeting generation.
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