Articles
Tag: sdl (page 2)
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7 Ways to Market to an 8-Second Attention Span
Remember when “surfing channels” referred to couch potatoes who flicked from station to station while waiting for their favorite TV shows to come on? How quaint by current standards: Not only do today’s channel changers have a lot more options — moving between TV and social media, from search to
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SDL Hires 3rd CEO in Company History
SDL — which just recently admitted disappointing results from its customer experience suite – today named Adolfo Hernandez as the third CEO in its 24-year history. Hernandez succeeds SDL founder Mark Lancaster, who served as CEO at the Maidenhead, England language technology and services provider for most of the past 24 years before stepping down in October.
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SDL Admits Its Customer Experience Message Failed
SDL’s executive chairman admitted the company put the "wrong salesmen" in "wrong opportunities," which led to "disappointing" win rates for its customer experience management suite. David Clayton told CMSWire that SDL was caught in a never-ending game of catchup with Sitecore and Adobe. As a result, the Maidenhead, England-based
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SDL Taps Tridion Roots in DX Update
Web content management (WCM) provider SDL today released the eighth version of one of its signature platforms, SDL Web. SDL Web 8.0 is a digital experience (DX) platform that company officials said builds from the roots of SDL’s WCM platform, Tridion, and includes SDL’s Experience Optimization, digital media management and
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Forrester: Only 1 DX Vendor Is a Leader
Only one vendor is ranked a leader in Forrester Research's evaluation of digital experience platforms — and there's no sign that will change in the near future.
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Forrester Names Only One Leader for Digital Experience
Forrester Research finally allowed a software provider through its digital experience leaders door — just not all the way through. A year ago, the Cambridge, Mass.-based research firm did not select any digital experience leaders in its Wave for Digital Experience Platforms. Today, in its second annual report, it named
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News You Can Use: Livefyre, Salesforce, Picturepark
The latest in integrating, funding, searching and translating from Paris of the West, the City of Lakes, the Coal State, the Land of the Midnight Sun, Helvetia and the Land of Hope and Glory. Catching Livefyre San Francisco-based Livefyre is integrating with the Salesforce Community Cloud to help customers combine
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Gartner's WCM Leaders Reveal What's on the Horizon
Web Content Management vendors are “chasing the idea of digital experience and better engagement,” said Gartner analyst Mick MacComascaigh. Most vendors have streamlined their approach to align their trajectory with those customer-centric goals, but the pace of their progress varies, MacComascaigh told CMSWire.
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News You Can Use: NetScout, Gartner, WordPress, More
The latest in disputes, solutions, interactions, research, editing and subscribing from Lock City, the Commonwealth, the City by the Bay, the City of Beautiful Towers, the Province of Opportunity, the Highest State, the Phoenix City and Broncoville.
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SDL Banks on Data Integration in Latest Update
Digital marketers need tools that make it easy to orchestrate and optimize cross-channel interactions at scale. David Schweer, senior product marketing manager at SDL, provided that current industry snapshot in an interview with CMSWire. It's the foundation of a product update Maidenhead, England-based SDL released today.
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Another Study Shows Big Gap Between CX Goals, Realities
For the second time in a week, a study reported a big gap between what marketers think about customer experience (CX) and what they're doing about it. Last week, IDC analyst Mary Wardley noted the challenges faced by marketers who want to optimize customer experience within their organizations.
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A Slimmer SDL Takes on the CXM Gorillas
Sometimes less is more, as SDL claimed yesterday when it chopped its customer experience (CX) suite down to four parts from seven while boasting it now has the only global-ready CX suite. SDL's Customer Experience Cloud V2.0 consists of Digital Experience, Knowledge Center, Customer Analytics and Language.
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SDL Will Consolidate Its Marketing Cloud in 2015
At a time when its larger rivals are building up their marketing clouds, SDL is planning to consolidate its cloud in January to just four product groups from the current seven.
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Discussion Point: Omnichannel Marketing in the 2014 Holiday Season
Marketing technology vendors love to preach the value of sending consumers personalized offers on the device they're using at just the right moment. Though we're only emerging from the developmental infancy of omnichannel marketing, several companies offer software and services that promise to do just that.
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