Articles
Tag: sas
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Zoom Offers Encryption To All, Basecamp Releases Email Platform and More News
Zoom gives in to pressure over encryption, while Basecamp releases a new email platform. That and more from the week in digital workplace news.
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Gartner Names 7 Multichannel Campaign Management Leaders
SAP and Marketo surged into the leaderboard and joined returnees Adobe, Salesforce, IBM, Oracle and SAS in Gartner's new report on multichannel campaign management software vendors. Stamford, Conn.-based Gartner released its yearly Magic Quadrant for Multichannel Campaign Management this week. SAP was a challenger last year. Marketo shared the
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Google, SAS, Adobe Dominate Gartner’s 2016 MQ for Digital Marketing Analytics
Stamford, Conn.-based Gartner recently released its second annual Magic Quadrant for Digital Marketing Analytics, naming SAS, Adobe and Google as Leaders.
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Adobe Updates Analysis Workspace to Improve Analytic Visualizations
Adobe Systems has released new capabilities in its analytics platform to help companies better analyze experiences on web and mobile applications.
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The 3 P’s of Effective Business Decisions
Organizations make lots of decisions every day. Each is an opportunity to improve their bottom line, reduce fraud or improve lives. Today, businesses are collecting more and more data they could use to make more data-driven decisions. Better decisions.
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Gartner Names Multichannel Campaign Management Leaders
Gartner made only one change to its leaderboard for multichannel campaign management software vendors in its latest industry report. The Stamford, Conn.-based research firm booted Teradata from the leaders spot, demoting it to a "niche player" alongside 10 other vendors. Five other companies — IBM, SAS, Oracle, Adobe
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SAS: Mapping the Customer Journey in Seconds #SASGF
LAS VEGAS — In the 40 years SAS has been around — yes it's a milestone anniversary for the company — its definition of speed and what constitutes "fast" has quite understandably changed with the times.
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Meet Viya, SAS' New Baby #SASGF
SAS Viya is the company’s next-generation analytics and visualization architecture.
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Gartner Rates These Companies the Best in Advanced Analytics
Brace yourself: the Gartner analysts who penned this year’s Advanced Analytics Platforms Magic Quadrant (MQ) expect companies that compete using advanced analytics and proprietary algorithms will disrupt entire industries by 2018.
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Gartner Shakes-Up Its BI and Analytics Platforms MQ
Last year when we looked Gartner’s Magic Quadrant (MQ) for Business Intelligence and Analytics it held 24 vendors, which by any measure is a crowd. Though the number hasn’t slimmed since then, new vendors have been added and others are no longer included.
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Gartner Says These Vendors Lead in Digital Customer Analytics
CMOs need advanced analytical tools and techniques to understand digital experience, how prospects and customers behave and ultimately how to optimize marketing and advertising campaigns. In short, they need to understand strategic objectives, analyze processes and adopt the technology to support those processes to keep pace with channel-hopping prospects and customers. So
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3 Vendors Lead the Wave for Big Data Predictive Analytics
Enterprises have lots of solid choices for big data predictive analytics. That’s the key takeaway from Forrester's just released Wave for Big Data Predictive Analytics Solutions for the second quarter of 2015. That being said, the products Forrester analysts Mike Gualtieri and Rowan Curran evaluated are quite different.
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Make Room for Gartner's BI and Analytics Platforms MQ Leaders
Twenty four is a crowd -- yet that’s how many vendors made it into Gartner’s Magic Quadrant for Business Intelligence (BI) and Analytics circa 2015.
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Gartner's Look at Advanced Analytics Vendors: Are You Using a Winner?
Hats off to Gartner for resisting the temptation to call Advanced Analytics “Analytics 3.0” because no one knows what that means. Some say that 3.0 suggests “analytics for all," referencing “all” as average workers. Advanced Analytics, by Gartner's definition, are anything but that, according to the Magic Quadrant for Advanced Analytics Platforms (registration required).
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