Articles
Tag: sana remekie
-
The Business Case for MACH Architecture
There are over 8000 players in the martech ecosystem. To take advantage of the innovation within that ecosystem, businesses are turning to MACH architecture.
Continue reading...
-
Personalize at Scale With Modular Content
It's surprising how many organizations have adopted a headless CMS without adopting a headless approach to their content strategy.
Continue reading...
-
Should You Build or Buy Your CDP?
The choice of whether to buy a pre-packaged CDP or build your own isn't so simple.
Continue reading...
-
The Demise of the Cookie and the Rise of First-Party Data
We live in a world where our every digital interaction is recorded, sometimes with our consent and at other times, without our knowledge.
Continue reading...
-
Personalization: Where Data and Content Intersect
If we continue to separate technologies in ways that parallel organizational structures, we’ll never achieve a holistic approach to customer experience.
Continue reading...
-
DXP? Web CMS? Content Services Platform? Navigating the Chaos of Vendor Categories
The one thing any digital property needs to do, regardless of channel, is to serve content.
Continue reading...
