Articles
There are over 8000 players in the martech ecosystem. To take advantage of the innovation within that ecosystem, businesses are turning to MACH architecture.
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It's surprising how many organizations have adopted a headless CMS without adopting a headless approach to their content strategy.
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The choice of whether to buy a pre-packaged CDP or build your own isn't so simple.
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We live in a world where our every digital interaction is recorded, sometimes with our consent and at other times, without our knowledge.
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If we continue to separate technologies in ways that parallel organizational structures, we’ll never achieve a holistic approach to customer experience.
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The one thing any digital property needs to do, regardless of channel, is to serve content.
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