Articles
Tag: salesforce
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How to Show Business Value With Your ABX Marketing Initiative
How do you assess the state of your own situation and how connected to non-marketing executives is your ABX initiative?
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Salesforce Joins the Battle for Smart CRM Dominance With Launch of Einstein GPT
Salesforce introduces Einstein GPT, a new generative AI CRM technology to compete in the smart CRM space.
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CMSWire Contributor Q&A With Jon Russo: Lead vs. Contact-Based Models in Salesforce
The pros and cons of the contact and opportunity model versus the lead model in Salesforce, and how tracking the right data is key to your business success.
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Salesforce's Whirlwind of Change: Another Activist Investor Buys Major Stake
Activist investor Elliott Management makes multibillon-dollar investment in Salesforce.
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Salesforce Cuts 10% of Workforce, 'Hired Too Many People' Through Pandemic
Amid a “challenging” environment, Salesforce Co-CEO Marc Benioff announced this week the company will trim 10% of its staff.
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4 Big Takeaways From Dreamforce 2022
Taking a look at some exciting news from Dreamforce 2022 that can potentially reshape the way you do business.
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Salesforce Debuts Salesforce Genie, Qualtrics Launches Video Feedback, More News
Salesforce reveals innovation, Qualtrics launches Video Feedback, Humankind closes seed funding round, more CX news.
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5 Things to Watch at Dreamforce 2022
What's going on at Dreamforce next week? A whole lot, and here are some areas we're tracking closely.
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McKinsey Surveys State of Remote Work, MuleSoft Enters RPA Market, More News
McKinsey digs into the state of remote working in the U.S., Salesforce introduces RPA through MuleSoft, Google updates Workspace and Workvivo lands funding.
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Are the Days of Salesforce Marketing Qualified Leads Over?
Should you use Salesforce leads or a 100% Salesforce contact/opportunity model to accommodate your go-to-market motions?
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Do Your Customers Trust You on AI, Data Collection and Customer Experience?
A Salesforce study finds customers value trust as a barometer for brands, especially in turbulent times.
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PwC Bets $2.4B on Employee Experience, LumApps Makes Good on HeyAxel Buy, More News
This week, PwC bets big on employee experience, LumApps introduces a personalized employee journey solution, and more news from Lynk, Logseq and Slack.
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Teams vs. Slack Debate: Which Is Best for Collaboration?
Salesforce's Slack and Microsoft's Teams both offer important collaboration capabilities for the digital workplace, but they're not the only game in town.
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OSF Digital Raises $100M, Plans Expansion in Digital Commerce
OSF Digital raises a growth equity investment of $100 million spearheaded by Sunstone Partners.
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