Articles
Tag: sales
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The Art of the Smart ABM Scale
How to get your organization to scale ABM in 2023.
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The Secret to Sales and Marketing Alignment: School of Rock
Jack Black's character in School of Rock earned a Golden Globe nominee, and it also provides some marketing and sales lessons.
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5 Ideas to Advance a Stalled Account-Based Initiative
Is your account-based strategy suffering? Might be time for a thorough inspection.
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3 Ways Marketing Can Accelerate Profitability During a Downturn
The bottom line in determining qualified marketing leads and creating experiences? Marketing and sales alignment.
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5 Things to Watch at Dreamforce 2022
What's going on at Dreamforce next week? A whole lot, and here are some areas we're tracking closely.
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Today's B2B Customers Don't Want to Talk to You. Is That OK?
Today’s B2B buyers are decidedly aloof, and increasingly independent. So what does that mean for you as a B2B marketer?
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B2B Marketers Must Embrace New Vision of Lift-Based Metrics
What’s the best way to determine your B2B marketing’s effectiveness?
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ABM in 2022: Make It the Year of Smarter Account Based Marketing
In the B2B space, ABM is an alternative approach to marketing that can be likened to fishing with a spear as opposed to casting out a wider net.
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Why In-Person Sales Matters
Work is evolving. But that isn't true for all job titles. For some, including the domain of professional sales, ‘remote’ isn't a viable long-term option.
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ActiveCampaign Acquires Postmark and DMARC Digests for Email Automation
ActiveCampaign's sales, marketing automation and CRM portfolio now includes transactional email service via acquisition.
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Zoom Announces Customer Experience Platform Innovations
Zoom IQ for Sales and Zoom events and webinar Innovations announced this week are aimed at modernizing customer engagement.
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CX Provider ActiveCampaign Extends Slack Integration
ActiveCampaign and Slack have extended their integration to help marketing, sales and support collaborate better.
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Flying Blind in Your Sales and Marketing? Account Intelligence to the Rescue
In order to go-to-market successfully, there’s a lot you can do to gain account intelligence and stop account blindness in its tracks.
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Are You Suffering from Account Blindness in B2B Marketing?
Buyers absolutely hate that organizations continue to spam them with irrelevant content, ads and other communications that miss the mark.
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