Articles
Tag: sales
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ABM in 2022: Make It the Year of Smarter Account Based Marketing
In the B2B space, ABM is an alternative approach to marketing that can be likened to fishing with a spear as opposed to casting out a wider net.
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Why In-Person Sales Matters
Work is evolving. But that isn't true for all job titles. For some, including the domain of professional sales, ‘remote’ isn't a viable long-term option.
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ActiveCampaign Acquires Postmark and DMARC Digests for Email Automation
ActiveCampaign's sales, marketing automation and CRM portfolio now includes transactional email service via acquisition.
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Zoom Announces Customer Experience Platform Innovations
Zoom IQ for Sales and Zoom events and webinar Innovations announced this week are aimed at modernizing customer engagement.
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CX Provider ActiveCampaign Extends Slack Integration
ActiveCampaign and Slack have extended their integration to help marketing, sales and support collaborate better.
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Flying Blind in Your Sales and Marketing? Account Intelligence to the Rescue
In order to go-to-market successfully, there’s a lot you can do to gain account intelligence and stop account blindness in its tracks.
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Are You Suffering from Account Blindness in B2B Marketing?
Buyers absolutely hate that organizations continue to spam them with irrelevant content, ads and other communications that miss the mark.
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Is It Time to Rethink the Way We Measure B2B Marketing Success?
How we measure whether we’re doing a good job or not in B2B marketing is crucial, and requires leadership support and context.
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3 Ways Marketers Can Ease Account-Based Transition for Sales
Sales has limited time to digest new information, and marketers must be aware of this when introducing an account-based strategy.
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What Predictive Analytics Are and How They Can Help Your Business
Predictive analytics is now being used to tweak and test processes across a variety of industries. Is your business ready to reap the benefits?
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Collaboration Platforms Find Their First Use Case in Remote Sales Teams
We still have a long way to go to realize the potential of remote collaboration.
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A Look at Prescriptive Analytics and The Value They Can Deliver
Companies looking for the best possible business outcomes should be looking at what prescriptive analytics are and how they can help.
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Did 2021 Marketing Technology Predictions Come True?
Bravo to anyone brave enough to make marketing predictions during the unpredictable days and months of the last few years. Let's see how they did.
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Call Center Leadership: Looking to the New Year
Call center leaders caught up with CMSWire and shared their focus areas for improvement in agent experience and business outcomes.
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