Articles
Tag: saas (page 2)
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Sitecore Set To Acquire Moosend as Part of Ongoing 1.2B Growth Plan
Sitecore announced the acquisition of Moosend, a marketing automation and campaign management platform, as part of Sitecore’s ongoing $1.2 billion growth plan.
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Why Cloud & Governance Matter When Scaling Digital Experience Platforms
Last year threw everyone some curveballs, including difficulty scaling DXP systems. So what was the problem and how can you avoid it next time? Keep reading...
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Salesforce's Acquisition of Slack Could Change the Way Enterprises Collaborate
There are several angles to Salesforce's acquisition of Slack. Among the most important are overcoming content silos and managing integrations.
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Why Digital Workplace Growth Will Push Cloud Spending in Coming Years
While spending on most tech will likely to fall in the coming year, the same cannot be said for cloud computing. In fact, it's expected to grow. Here's why.
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Customer Success Should Begin Long Before the Contract Is Signed
Customer success should be the company goal, not just a role — and customer success begins before a deal is closed.
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SaaS Marketers: Tap Into the Value of Tech Partner Programs
As end users adopt multiple cloud technologies and new processes, SaaS marketers must change the way we sell.
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How B2B SaaS Powers Enterprise Digital Transformation
B2B SaaS technology is the driving force behind digital transformation and digital innovation.
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6 Things to Consider Before Signing That SaaS SLA
The last thing you want is to be locked in to a SaaS vendor who isn't delivering as promised. That's where a SaaS SLA can save the day.
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Why SaaS Brands Should Care About LTV
Lifetime Value (LTV) is a key metric for companies, and SaaS companies in particular. But why is it so vital, and how can a SaaS company calculate LTV?
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Understanding SaaS Pricing Strategies
SaaS pricing can be a confusing and costly affair. The wrong move can be costly and spell trouble. We asked to experts weigh in and share strategies that work.
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Why Focusing on Pure Customer Acquisition Can Tank Your Start-Up
Most marketing and advertising tech trends are focused on acquisition. That's a mistake.
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The Goals and Benefits of a SaaS Marketing Strategy
How do you market a product that has no physical presence and that constantly changes? These SaaS challenges face marketers daily. Here is how to handle it.
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SaaS vs. Cloud: Comparing Apples and Oranges
Software-as-a-Service (SaaS) and cloud computing may sound like they’re referring to the same thing, however, these two terms refer to very different things.
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Why Microsoft Doesn't Want You to Buy Office 2019
Microsoft recently launched an ad campaign encouraging people to buy an Office 365 subscription rather than buy an Office 2019 static license.
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