Articles
Sitecore announced the acquisition of Moosend, a marketing automation and campaign management platform, as part of Sitecore’s ongoing $1.2 billion growth plan.
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Last year threw everyone some curveballs, including difficulty scaling DXP systems. So what was the problem and how can you avoid it next time? Keep reading...
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There are several angles to Salesforce's acquisition of Slack. Among the most important are overcoming content silos and managing integrations.
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While spending on most tech will likely to fall in the coming year, the same cannot be said for cloud computing. In fact, it's expected to grow. Here's why.
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Customer success should be the company goal, not just a role — and customer success begins before a deal is closed.
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As end users adopt multiple cloud technologies and new processes, SaaS marketers must change the way we sell.
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B2B SaaS technology is the driving force behind digital transformation and digital innovation.
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The last thing you want is to be locked in to a SaaS vendor who isn't delivering as promised. That's where a SaaS SLA can save the day.
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Lifetime Value (LTV) is a key metric for companies, and SaaS companies in particular. But why is it so vital, and how can a SaaS company calculate LTV?
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SaaS pricing can be a confusing and costly affair. The wrong move can be costly and spell trouble. We asked to experts weigh in and share strategies that work.
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Most marketing and advertising tech trends are focused on acquisition. That's a mistake.
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How do you market a product that has no physical presence and that constantly changes? These SaaS challenges face marketers daily. Here is how to handle it.
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Software-as-a-Service (SaaS) and cloud computing may sound like they’re referring to the same thing, however, these two terms refer to very different things.
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Microsoft recently launched an ad campaign encouraging people to buy an Office 365 subscription rather than buy an Office 2019 static license.
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