Articles
Tag: retention
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4 Strategic Approaches to Customer Journey Mapping
There’s no one single way to create a customer journey map. See how brands are approaching journey mapping today in strategic, emotional and goal-driven ways.
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The Role of Journey Orchestration Engines in 2022
Today’s brands can use journey orchestration engines (JOE) to deliver hyper-personalized experiences that go above and beyond expectations.
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How to Balance User Authentication and Customer Experience
Account takeovers can cost both companies and customers money. How can companies verify user identities without causing CX pain points?
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2 Years Later: How Customer Service Has Changed
Customers have high expectations. They know about the tech marketers have at their fingertips, and they expect them to use it.
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Why Ignoring IoT-Enabled Customer Experiences Could Cost You
The Internet of Things isn't just a marketing tool. From inventory management to customer communication, this tech offers far-reaching benefits.
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Where CX Meets EX: Customer-Obsessed Culture
If you want to develop customer experiences that keep shoppers coming back again and again, you need to look to your employees.
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Can AI Marketing Transform Your Business?
AI marketing can offer up some hefty benefits. Learn how businesses are using this tech to improve CX and boost bottom lines — and how you can too.
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5 Ways to Keep CX at the Middle of Digital Transformation
With all of the tech available to assist digital transformations, it’s easy for CX to get lost in the shuffle. These five tips ensure CX stays at the forefront.
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Providing Customer Experience In Times of Crisis — Again
Forrester kicked off its CX North America conference this week with a keynote message that reports many challenges for CX leaders.
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If Bad Customer Experience Were a Hit Country Song...
Forrester released findings from its CX Index 2022, and the news isn't all that great for CX leaders.
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Marketing Automation vs. Customer Journey Orchestration
Marketing automation or customer journey orchestration — which is best? Discover the ins and outs of each, and which will offer your business the most benefits.
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The Key to CX Success? Planning the Entire Customer Journey
If your customer journey maps end at purchase or delivery, you might want to rethink your strategy. A successful approach requires a holistic view.
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Retention Cloud Provider CleverTap Acquires Leanplum
For digital companies worldwide, a new united entity will greatly increase user engagement and retention potential.
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How to Hire the Best Customer Experience Talent
If you want to deliver top-notch customer experiences, you need to go right to the source: your employees.
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