Articles
Tag: retail
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Improving Ecommerce Customer Experience at Checkout
Are you considering shipping freebies? Are you considering guest checkout? These are some ways to improve ecommerce checkout.
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Why Did Carvana Fail the Online Game?
Once the golden child of ecommerce, Carvana’s failure should serve as a cautionary tale for online retailers.
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5 Retail Hyper-Personalization Strategies for the Holidays
Hone your hyper-personalization push before the holiday shopping season to spur sales and enhance customer experience.
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Hey Marketers, Stop Dreading the Monday Retail Trading Meeting
The key reason these meetings are so tough for marketing teams is technical — but there's a way to make things better.
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Retail Is — and Always Will Be — Integral to Digital Customer Experience
Digital customer experience isn't the only customer experience. Retail still matters, and your customers think so, too.
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Is Ecommerce the Antidote to Ongoing Retailer Challenges?
It’s been a rough few years for retailers. But despite the ongoing challenges, some brands have found ways to thrive.
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How Retail Media Is Powering Smarter Contextual Marketing
The retail media space is seeing big changes and, with it, retailers and ecommerce brands have opportunities to reach audiences in new data-driven ways.
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How Can Marketers Adapt to Digital Commerce Acceleration?
Digital commerce mergers and acquisitions activity grew at an all-time high last year. How should marketers be handling the digital commerce boom?
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Investment in Digital In-Store Experiences Gains Traction
Retailers are continuing to invest in their digital platforms and strategies, with a new focus on incorporating in-store digital experiences.
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Augmented Reality, Experimentation, Ecommerce and Your Customer Base
AR and VR have the potential to offer a more immersive online shopping experience compared with the past two decades of ecommerce.
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Social Commerce Is Finally Here
Social commerce has finally arrived, with U.S. consumers spending $26.97 billion on social platforms in 2020 alone. Here's what marketers should watch for.
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5 Benefits That Chatbots Can Bring to Your Customer Experience
Chatbot use is growing and brands are seeing the value these AI assistants can add. Here are five benefits they can bring to your organization.
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Pandemic or Not, You Need Empathy-Driven Customer Experiences
If you empathize with customers and create consistently exceptional experiences, you'll gain higher loyalty, customer lifetime value and share of wallet.
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It's Time to Update Your QR Code Marketing Strategy
With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy.
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