Articles
Digital commerce mergers and acquisitions activity grew at an all-time high last year. How should marketers be handling the digital commerce boom?
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Retailers are continuing to invest in their digital platforms and strategies, with a new focus on incorporating in-store digital experiences.
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AR and VR have the potential to offer a more immersive online shopping experience compared with the past two decades of ecommerce.
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Social commerce has finally arrived, with U.S. consumers spending $26.97 billion on social platforms in 2020 alone. Here's what marketers should watch for.
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Chatbot use is growing and brands are seeing the value these AI assistants can add. Here are five benefits they can bring to your organization.
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If you empathize with customers and create consistently exceptional experiences, you'll gain higher loyalty, customer lifetime value and share of wallet.
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With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy.
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The line – however slim – that existed between in-store and online retail experiences was eliminated during the COVID-19 pandemic.
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You should approach the launch of a pop-up shop like you would approach the launch of a startup — and it begins with a business plan.
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This week, fast food giant McDonald’s announced restructuring and added a new team to the business that will take ownership of CX and personalization.
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Jeff Bezos has stepped down as Amazon's CEO, but apart from an increased focus on the cloud, it looks like business as usual. Here's why.
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To understand the possibilities that await, we spoke to both marketing and technology executives to find out more about Amazon's approach.
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Why are pharmacy brands like CVS betting on brick & mortar as their primary way of doing business, if the benefits of digital disruption are so well-documented?
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This could be one of the most challenging holiday seasons in memory for retailers with brick-and-mortar operations.
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