Articles
Tag: retail
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How Can Marketers Adapt to Digital Commerce Acceleration?
Digital commerce mergers and acquisitions activity grew at an all-time high last year. How should marketers be handling the digital commerce boom?
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Investment in Digital In-Store Experiences Gains Traction
Retailers are continuing to invest in their digital platforms and strategies, with a new focus on incorporating in-store digital experiences.
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Augmented Reality, Experimentation, Ecommerce and Your Customer Base
AR and VR have the potential to offer a more immersive online shopping experience compared with the past two decades of ecommerce.
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Social Commerce Is Finally Here
Social commerce has finally arrived, with U.S. consumers spending $26.97 billion on social platforms in 2020 alone. Here's what marketers should watch for.
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5 Benefits That Chatbots Can Bring to Your Customer Experience
Chatbot use is growing and brands are seeing the value these AI assistants can add. Here are five benefits they can bring to your organization.
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Pandemic or Not, You Need Empathy-Driven Customer Experiences
If you empathize with customers and create consistently exceptional experiences, you'll gain higher loyalty, customer lifetime value and share of wallet.
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It's Time to Update Your QR Code Marketing Strategy
With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy.
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Online? In-Store? Get Ready for the Era of Phygital Shopping
The line – however slim – that existed between in-store and online retail experiences was eliminated during the COVID-19 pandemic.
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Why Your Next Pop-Up Event Should Have a Tailored Business Plan
You should approach the launch of a pop-up shop like you would approach the launch of a startup — and it begins with a business plan.
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McDonald’s Ready to Beef up Its CX Efforts With Addition of New Team and Structure
This week, fast food giant McDonald’s announced restructuring and added a new team to the business that will take ownership of CX and personalization.
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Amazon CEO Jeff Bezos Is Stepping Down, But Is It Still Business as Usual?
Jeff Bezos has stepped down as Amazon's CEO, but apart from an increased focus on the cloud, it looks like business as usual. Here's why.
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How Amazon's Just Walk Out Tech Will Change Shopping
To understand the possibilities that await, we spoke to both marketing and technology executives to find out more about Amazon's approach.
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Why CVS Is Betting on Brick and Mortar
Why are pharmacy brands like CVS betting on brick & mortar as their primary way of doing business, if the benefits of digital disruption are so well-documented?
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Meeting Customer Needs This Holiday Season
This could be one of the most challenging holiday seasons in memory for retailers with brick-and-mortar operations.
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