Articles
Tag: responsys
-
Oracle Keeps It 'Real Time' In Marketing Cloud Update
Oracle continues to put its $1.5 billion marketing technology to use. The Redwood City, Calif.-based 120,000-employee giant released updates to its B2C cross-channel marketing cloud. The B2C capabilities, born out of the Responsys acquisition, include real time, behavior-driven program orchestration. Asked why Oracle stands out here, an official told CMSWire that
Continue reading...
-
Why Oracle Thinks It's a Lead Horse in Digital Marketing
A year ago, Gartner Research Director for Marketing Leaders, Julie Hopkins told us Oracle's $1.5 billion acquisition of Responsys makes it a "lead horse in the race." She discussed digital marketing industry market share between big marketing cloud players like Oracle, Adobe, Salesforce and IBM, which combined have acquired about
Continue reading...
-
Oracle Seeds BlueKai into its Cloud #OOW14
Oracle's multibillion-dollar buying spree of marketing technology companies bore new fruit today as it announced the integration of its BlueKai data management platform with Eloqua's marketing automation tools. The move allows the use of anonymized data from Eloqua with the analytical tools in BlueKai.
Continue reading...
-
Marketers Like Oracle Cloud's Summer Releases #interact14
It's one thing to spend a couple of billion dollars acquiring digital marketing technologies and another to make them truly useful to today's marketers.
Continue reading...
-
Oracle Exec Notes: Integrating Tech is Never Easy
Oracle and President Mark Hurd began to build hype for the company's new marketing cloud at a company event in New York City yesterday. But it was neither Hurd, his colleagues or their customers who spoke the most telling words.
Continue reading...
-
Digging Inside Oracle's Acquisition Strategy
Oracle’s latest acquisitions show it believes Software-as-a-Service (SaaS) is for real, that CRM is a major growth space and that it must strengthen its cloud-based applications, analysts told CMSWire. In December, Oracle, one year after it announced its $871 million buy of marketing automation company Eloqua, announced plans to acquire
Continue reading...
-
Competitor: Oracle's Latest Acquisition Fills 'Major Gap'
Oracle's $1.5 billion acquisition of Responsys last month is the company's attempt to fill its “major gap” in the marketing technology space, an Oracle competitor told CMSWire.
Continue reading...
-
What the Responsys Acquisition Means for Oracle, Digital Marketing
What company is next after Oracle’s $1.5 billion purchase of marketing cloud vendor Responsys? Some company for sure. And the next buy will come sooner rather than later, analysts told CMSWire. The Redwood City, Calif.-based software giant's latest acquisition comes during a time of industry transformation.
Continue reading...
-
Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua
Exactly a year to the day after Oracle announced its $871 million buy of marketing automation company Eloqua, Larry Ellison and company announced plans to acquire marketing cloud player Responsys for $1.5 billion.
Continue reading...
-
A Look Back: 5 Customer Experience Trends from 2013
Customer experience management has never been more comprehensive or sophisticated. And that's a good thing because customers have never been more demanding, connected or empowered — realities that became exceptionally clear this year.
Continue reading...
-
Gartner Campaign Management MQ: SAP Challenges, Sitecore, ExactTarget, Adobe Impress
If the Leader’s Quadrant in Gartner’s Multichannel Campaign Management Magic Quadrant (MCCM) is unchanged since last year, there are still some very impressive offerings in the other quadrants. Last week we looked at the market generally and saw that it is dominated by established vendors who are offering all-round MCCM
Continue reading...
-
Recession Relief: New Job Openings at OpenText, Yammer, SapientNitro, Moxie, Nuance and Mozilla (24-Jan-13)
Start off the New Year with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here
Continue reading...
