Articles
The IAB Mobile Push ad, one of five new mobile ad formats. (Shown here as a still image.) What are the most effective ad formats for mobile? A new study by the Interactive Advertising Bureau (IAB) found that five new mobile ad formats showed greater user interaction and higher brand/message
Continue reading...
Open source CMS provider dotCMS released version 2.3 this week with a clear eye towards mobile devices.
Continue reading...
Enterprise social networks is a ballooning sector, and the activity in this space picked up yet again this week with the release of Interact Intranet 7, a polished update on the intranet theme that includes search tools and a responsive design. Intelligent Intranet Interact bills its Intranet 7 as the
Continue reading...
The latest release from Igloo shows the company is thinking about the mobile worker. The Rockland update brings responsive design to mobile devices, and looks like it could solve some of the problems for those that regularly move between desktops and mobile. Igloo Rockland, Igloo Mobile According to Igloo,
Continue reading...
Web content management provider, Ektron has announced Ektron 8.7, an updated version of its web content and digital experience management platform. Introducing Ektron 8.7 As with any industry, the needs and demands of the customer changes.
Continue reading...
Adobe touts its Adobe CQ platform and the various marketing solutions it supports and integrates with as a means for marketers to easily manage and deliver multichannel digital content. However, while Adobe ’s promotional materials provide an interesting overview of CQ, there is nothing better than actual end user experience
Continue reading...
Since 2010, page views via mobile devices have risen by 980 percent. With that, the number of surveys that are taken on smartphones or tablets is increasing -- but are you making it possible for people to complete surveys on their mobile device? “Mobile” is no longer merely a special
Continue reading...
Technology for customer experience management is designed with one basic end goal -- enabling enterprises to deliver a great customer experience. But determining how to best deliver, and what even constitutes a positive experience, are not always easy tasks.
Continue reading...
In 2012, the focus on customer experience was all about delivering a great experience across platforms, channels and touch points. Leveraging key user data is integral, but so is delivering key messages and opportunities back to the user. Delivering CXM Back in the beginning of the year, we declared digital marketing analytics as the future of customer experience.
Continue reading...
The latest major release of web experience management vendor EPiServer takes a responsive design approach to multichannel content management that gives more control to marketers to create a single brand experience.
Continue reading...
Netbiscuits and its mobile development platform are more in demand as the smartphone and tablet boom continues, tempting investors who have put another $27 million behind the company.
Continue reading...
Web and enterprise content management have steadily evolved from the “bleeding edge” IT practices of interest only to the most hardened tech geeks to the key underpinnings of any modern organization’s IT strategy. This year’s Gilbane Conference in Boston from November 27-29, 2012 is designed so that attendees in marketing,
Continue reading...
For those in the Drupal community, DrupalCon is simply DrupalCon. For the rest of you: DrupalCon is a bi-annual Drupal conference put on by the Drupal Association. It’s a world-class tech conference, it is THE place for Drupal news and it’s happening this week in Munich, Germany.
Continue reading...
Now that customers routinely rely on many sources of information and discuss brands with each other online before engaging with the brands themselves, the rules of customer engagement have changed. But as a new e-book from Sitecore, “Engaging with the Empowered Consumer: Tips for the E-Marketer,” explains, these empowered
Continue reading...
Displaying 15-28 of 45