Articles
The connector makes it easier to bring data from Microsoft SQL databases into Google Data Studio.
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Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement.
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Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters.
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To make Google Analytics reporting less of a game, users should review access management on a regular basis.
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Microsoft launched Clarity as a straightforward digital analytics solution that is simple to use for developers and non-developers alike.
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Traditional market funnel reporting can create divisiveness, false positives and wreak havoc with your marketing efforts
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Microsoft has released three dashboards to give Office365 enterprise users enhanced insights about the ways workers are using SharePoint Online, OneDrive for Business and Exchange Online.
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We have become the Society of the List. We list everything. It’s not just groceries anymore. Everything we think is cool must have five reasons behind it. Good steak dinner? Break it down 10 ways. Good day for skiing? Five mountains that are ready.
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To work smarter there are many things companies can do to make employees more productive and efficient. However, not all solutions or platforms provide a meaningful way to track progress. Today, thanks to new features to Mavenlink’s project management and collaboration platform, users can track their project’s financials with greater
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This week alone, analytics has been a hot topic. Call it what you want -- Business Intelligence, Sentiment Analysis or Social Reporting -- it can all tell you a lot about what’s going online, around your brand and your customers. Big Data isn’t just for information management.
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Last month we reported that Google Analytics was launching a set of social reports aimed at helping users measure their social reach more accurately. Last week it officially rolled out its social reporting tools and announced a few additions that didn’t make our first go-round.
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Recently we reported that many marketers are under pressure to deliver convincing results to prove that their social media efforts are worth the investment.
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“What’s your five-year plan?” How you answer can be the difference between being funded or being cash-strapped, which in turn could be the difference between growing into a successful, Fortune 1000 company or surviving as a relatively unknown company.
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When it comes to social media monitoring, most companies are eager, but soon become overwhelmed by the lack of metrics. Connecting the dots between tweeting and direct revenue isn’t always easy, but Digital River’s SocialStream is trying.
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