Articles
Covering the hot news of the week in customer experience and digital marketing software.
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This busy week in the CX and digital marketing software market leads with Bloomreach's big investment and acquisition.
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In this week's newsbyte, Decibel's $40M funding round, Reltio offers a 'Fast Start' package, Madison Logic finds home on HubSpot App marketplace and more news.
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SDL announced a series of updates to its Tridion DX platform this week, Reltio released v. 2018.3 and more news in the digital experience space.
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Enterprises do a poor job of mastering their data — and that failure makes it difficult to personalize marketing and create a single view of the customer, Forrester analysts conclude in a report on master data management.
The report (fee charged) was co-authored by Forrester analysts Michele Goetz, Gene Leganza, Shaun McGovern and
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With more and more data in use by businesses, their customers and clients, it's increasingly difficult to track, monitor and protect it.
It seems clear from the number of data breaches in the past year alone that information governance is either not the priority or being addressed haphazardly.
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For passing the buck, there's nothing quite like information governance. It's an IT space in which everyone gets to blame everyone else and no one has to take responsibility for errors. The heart of the problem, Gartner says, is that it is difficult to measure and locate accountability and responsibility.
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