Articles
Tag: rachel happe
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Community Breaks Through to New Levels of Effectiveness
The State of Community Management 2017 has some good news for community managers: you no longer have to reinvent the wheel. Communities have finally matured to the point of standardization, which means there’s a true formula for successfully launching and managing a community. This marks the eighth year the Community Roundtable is publishing its annual research report, and
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Share Your Views on the State of Community Management
Every year, those in the community space eagerly anticipate the release of The Community Roundtable’s State of Community Management report. For those who just can’t wait another second, we’ve got some early results. CMSWire talked with two members of The Community Roundtable (TheCR) team — Rachel Happe, principal and
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Customer Communities: Strategy or Tactic?
It used to be that transactions were the trigger for relationships. You walked into a local store to purchase something, and if the transaction was pleasant, you were more likely to return.
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Want to Succeed in Social Business? Invest in It.
This year’s State of Community Management research is the culmination of five years of defining, helping to develop and documenting the discipline of community management -- a critical enabler of social business.
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Give Thanks (Or a Bonus?) to Your Community Manager Today #CMAD
Show your community manager a little love today. After all, it takes a lot of dedication, good judgment, empathy, communication skills, organizational abilities and flexibility to effectively connect people with people — and besides, it's Community Manager Appreciation Day. Just don't say, "Thanks for tweeting and posting to Facebook
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2013 - The Year Social Business Got Real, What it Means, What's Next
Just recently I've seen a number of industry discussions that allude to the death of social business, posts about the declining interest in communities, big moves from industry peers who are moving on and conversations about how social marketing is now mostly blended with advertising.
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The Holy Grail of Engagement and Why Communities Matter
Engagement for engagement’s sake is not very interesting. There is a lot of crappy “engagement” out there -- look no further than most of the trending topics streams on Twitter or frankly, many Facebook pages. Yet, many organizations are tracking engagement as the end goal in their social efforts.
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To Socialize Organizations, Socialize the Executives
2012 has been a year of uncertainty. The economy is slowly improving, but with fits and starts and the recent IMF report confirms that the global economy is not beyond a dramatic meltdown. Close elections in the U.S.
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3 Critical Social Business Trends to Watch in 2012
While prediction columns can get voluminous and repetitive this time of year, it is a great time to take stock of where we have been, where we want to go and where we think everyone else is going.
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People are the Weakest Link in Enterprise 2.0 #e2conf
To lay the groundwork for her talk at this year’s Enterprise 2.0 Conference in Santa Clara, Community Roundtable Principal Rachel Happe likened e2.0 to a very famous rabbit hole. And us? Naturally, we’re Alice, falling swiftly down into the darkness.
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First Do No Harm: How Social CRM Can Be a Trap
Engaging with your customers across the social web is less about technology and more about building relationships. Community management is critical here, and it's challenging to prioritize but offers long-term benefits you won't get if you don't take the time to do it right.
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