Articles
Tag: psychology (page 2)
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Are Great Leaders Made or Born?
Ask experts what the most asked question about leadership is, and they’ll usually answer "are they made or born?" There are dozens of books, decade’s worth of debates and many well-documented studies on the subject of leadership. Nevertheless, the debate rages on.
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The Psychology of Personalization: Needs, Wants and Influence
Recently, we told you that half of digital marketers believe the ability to personalize web content is fundamental to their online strategy. This Econsultancy report highlighted four steps to perfect personalization: seek consent, gain control, earn trust and deliver incentives to the targeted audience.
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Relevvant Redefines Brand Engagement with Psychographic Targeting
It’s no secret that driving brand engagement is a priority for marketers. How you do it, however, is widely debated.
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