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Tag: programmatic ad tech

Google's Newest Fine Turns up the Heat for Big Tech in Europe

David Roe | Jun 14, 2021

Google's recent fine by the French competition authority is just the latest move by regulators to try and keep Big Tech under control.

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Looking Back: Marketers Build Content Strategies

Dom Nicastro | Dec 30, 2015

This was the year digital marketers embraced content that informs, educates and empathizes with their prospects and customers, an industry analyst told CMSWire. “On the good side in 2015, marketers got the memo on content marketing,” said Jake Sorofman, a Gartner research vice president who specializes in digital marketing.

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Tag: programmatic ad tech

Google's Newest Fine Turns up the Heat for Big Tech in Europe

Looking Back: Marketers Build Content Strategies