Articles
Tag: product listing ads
-
Belated Holiday Gifts for E-Marketers: Data Reports
By now, big retailers have dumped the last of their holiday decorations and e-marketers have already started making plans to boost revenue the next time around.
Continue reading...
-
Just Show Me: Customers Like Google Product Listing Ads
Google can dream all it wants about robots, smart homes and artificial intelligence. But as we explained yesterday in a story about its latest acquisition binge, Google is still basically an advertising company.
Continue reading...
-
Google Product Listing Ads Show their Worth for Retailers
As of May 2013, over one billion products were being promoted globally on Google Shopping, and Product Listing Ads have increasingly gotten even more valuable for retailers since the company’s pay to play model went global in June 2012. Cost Per Clicks Rising Goolge’s PLAs, those ads displayed on
Continue reading...
-
DataPop Releases Semantic Advertising Platform for Google PLAs
Online advertisement optimization company DataPop has launched a semantic advertising platform that integrates with Google's Product Listing Ads (PLA) platform. The company claims triple digit improvements on clicks and conversions. What is DataPop? Advertising industry veterans Jason Lehmbeck and John Zimmerman launched DataPop in 2008 to create easier, but efficient
Continue reading...
