Articles
Marketing technology companies had a unique perspective on the seismic shift that took place in 2020. Here's what they think we should expect in 2021.
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The EU has submitted two new proposals to help control big tech companies' and force them to take on greater responsibility.
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In part 2 of our breakdown of what will be critical for marketers throughout the next decade, we look at data accuracy, exclusivity & legal permissions.
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It follows that brands which take the necessary steps to know everything there is to know about a customer then have an obligation to safeguard customer data.
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How brands are crafting exceptional customer experiences and improving the customer journey through all of their channels.
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Data minimization has been a core tenet of good privacy practice for decades. While there are obvious benefits for consumers, businesses also benefit.
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Marketers offered seven ideas for successfully moving on from third-party data.
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Privacy is a growing concern for customers and employees. A chief privacy officer can help a company stay on the right side of the issue.
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With data security expectations rising, California passed another consumer data privacy law. What does this mean for modern marketers?
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As privacy expectations grow, Google has introduced a tag management innovation, Consent Mode, meant to address the need to stay data compliant.
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BlueKai's data breach this year raises questions surrounding the risks involved with marketing's use of data brokers.
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The only way to get unstuck is to acknowledge that we got here because of insufficient data collection practices and disrespecting user data ownership rights.
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With communication and collaboration platforms now a mainstay, enterprise leaders are asking whether their company data is safe in these platforms. Here's why.
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We’ve spoken to podcast platforms and ads experts to determine whether podcast ad personalization could be entering dangerous territory.
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