Articles
Customers are gaining greater control over their data and how it can be used and businesses will need to redefine customer relationships as a result.
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Data privacy is not just ‘nice-to-have’ — it’s a key organizational necessity. Here are five reasons why it has an impact on your bottom line.
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Organizations are replacing human-based trust models with algorithmic ones to ensure data privacy and security. Here's why.
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After the US Privacy Shield was struck down by Europe, the cloud looks set to be the next source of disagreement between the two countries. Here’s why.
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We’ve asked marketing leaders what contextual marketing is, if it’s set to replace third-party cookies, and whether brands should get started.
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American businesses are facing another data privacy headache: the Court of Justice of the European Union invalidated the EU-US Privacy Shield framework.
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Companies are already looking at other mechanisms to transfer data to the U.S. Those that fail to protect data face stiff penalties.
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This month in the data privacy space, Facebook is challenging EU anti-trust regulators, while Australia is taking Google to court over data usage and more news.
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With the U.S. Privacy Shield now in tatters, organizations need to re-assess how to keep customer data private. Here are the obstacles and some solutions.
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The decision to strike down the EU's data-sharing agreement with the U.S. has major implications for companies that use EU citizens' data. Here's why.
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We are on the verge of witnessing a revolution in how customer data is managed.
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In this month’s digital privacy roundup we take a look at recent moves to legislate for digital privacy including the upcoming California Privacy Rights Act.
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Marketers discuss the impact of GDPR on their marketing programs as the regulation's second anniversary passed this week.
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Forrester reports employee data is rising, leading to greater risks. Here's what you can do about it.
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