Articles
Tag: privacy (page 9)
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Martech Leaders Share 2020 Trends That Will Impact 2021
Marketing technology companies had a unique perspective on the seismic shift that took place in 2020. Here's what they think we should expect in 2021.
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The Digital Services Act, The Markets Act and More EU Regulations for Big Tech in 2021
The EU has submitted two new proposals to help control big tech companies' and force them to take on greater responsibility.
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A Look at Marketing's Biggest Data Challenges of the 2020s, Part 2
In part 2 of our breakdown of what will be critical for marketers throughout the next decade, we look at data accuracy, exclusivity & legal permissions.
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Why Advanced Data Security Helps Improve Customer Experience
It follows that brands which take the necessary steps to know everything there is to know about a customer then have an obligation to safeguard customer data.
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Why Now Is the Time to Experiment With Your Customer Experience
How brands are crafting exceptional customer experiences and improving the customer journey through all of their channels.
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California’s CPRA: It’s Time to Cut Ties with Old Data
Data minimization has been a core tenet of good privacy practice for decades. While there are obvious benefits for consumers, businesses also benefit.
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How Marketers Can Break Their Third-Party Data Habit
Marketers offered seven ideas for successfully moving on from third-party data.
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4 Ways a Chief Privacy Officer Can Help Your Company
Privacy is a growing concern for customers and employees. A chief privacy officer can help a company stay on the right side of the issue.
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What Marketers Need to Know About the California Privacy Rights Act
With data security expectations rising, California passed another consumer data privacy law. What does this mean for modern marketers?
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How Google Consent Mode Helps Balance Customer Privacy and Customer Experience
As privacy expectations grow, Google has introduced a tag management innovation, Consent Mode, meant to address the need to stay data compliant.
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Is Using a Data Broker the Most Secure Marketing Strategy?
BlueKai's data breach this year raises questions surrounding the risks involved with marketing's use of data brokers.
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We're All Stuck in the Privacy and Brand Safety Tangle
The only way to get unstuck is to acknowledge that we got here because of insufficient data collection practices and disrespecting user data ownership rights.
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Is Your Business Data Safe in Slack and Microsoft Teams?
With communication and collaboration platforms now a mainstay, enterprise leaders are asking whether their company data is safe in these platforms. Here's why.
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Podcast Ad Personalization: Is It Going Too Far?
We’ve spoken to podcast platforms and ads experts to determine whether podcast ad personalization could be entering dangerous territory.
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