Articles
Tag: privacy (page 8)
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How Marketers Can Break Their Third-Party Data Habit
Marketers offered seven ideas for successfully moving on from third-party data.
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4 Ways a Chief Privacy Officer Can Help Your Company
Privacy is a growing concern for customers and employees. A chief privacy officer can help a company stay on the right side of the issue.
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What Marketers Need to Know About the California Privacy Rights Act
With data security expectations rising, California passed another consumer data privacy law. What does this mean for modern marketers?
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How Google Consent Mode Helps Balance Customer Privacy and Customer Experience
As privacy expectations grow, Google has introduced a tag management innovation, Consent Mode, meant to address the need to stay data compliant.
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Is Using a Data Broker the Most Secure Marketing Strategy?
BlueKai's data breach this year raises questions surrounding the risks involved with marketing's use of data brokers.
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We're All Stuck in the Privacy and Brand Safety Tangle
The only way to get unstuck is to acknowledge that we got here because of insufficient data collection practices and disrespecting user data ownership rights.
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Is Your Business Data Safe in Slack and Microsoft Teams?
With communication and collaboration platforms now a mainstay, enterprise leaders are asking whether their company data is safe in these platforms. Here's why.
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Podcast Ad Personalization: Is It Going Too Far?
We’ve spoken to podcast platforms and ads experts to determine whether podcast ad personalization could be entering dangerous territory.
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Wielding the Power of AI Wisely With Your Customer Data
Customer data has swiftly become a valuable asset for many brands and AI is swiftly becoming one of the most important ways brands are maximizing the value.
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The Challenges of Scaling Personalization
Personalization, while recognized as strategically important, has many challenges standing in the way of marketer's efforts.
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Why Cookie Tracking Has Landed Salesforce and Oracle in Court
European regulators start pursuing companies it believes are breaching the regulation and currently Oracle and Salesforce are in the crosshairs.
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Even the Best Laid Plans Forget This Security Gap
The risks and potential liability of ineffective data destruction at end of life are too high for organizations to risk.
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The Privacy Cookie Crumbles for Oracle and Salesforce in EU, Apple to Restrict Ad Tracking, More News
In this month’s data privacy roundup, Oracle and Salesforce face class action suits in Europe, Apple is looking at cookies, and more news.
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Can Europe's Single Data Market Solve the US Data Privacy Challenge?
Europe is preparing a new digital data strategy that could help the US overcome its data privacy challenges. Here’s how.
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