Articles
Tag: privacy (page 5)
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6 U.S. States With Pending Consumer Data Privacy Legislation
Six U.S. states have pending data privacy laws. We dig into the gist of the laws and explore implications for businesses.
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How AI Is Being Used to Protect Customer Privacy
This article will look at the ways that AI is being used to help protect customer privacy.
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The Perfect Storm Propels Personalization Into Must-Have Status
I have never seen a more perfect storm situation than the one that marketers are facing today.
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Inside Facebook's Strategy to Bring the Privacy War to Apple
An internal Facebook document reveals the "knife fight" the company is determined to have to fend off Apple’s new privacy controls.
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How Unit Tests Help Marketers Ensure Data Quality and Data Privacy
Marketers need a fundamental understanding of unit tests in order to join in discussions and planning with developers. Here's why.
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Google Analytics Modeled Conversions Pick Up Where Cookies Leave Off
As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps.
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A Data Breach Will Happen to You: Here’s What to Do
The reality is that one in four organizations will experience a data breach this year.
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6 Personalization Mistakes to Avoid for Better Digital Experiences
By taking steps to avoid common personalization mistakes, companies can turn bland, cookie-cutter interactions into experiences their customers will love.
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What iOS 15 Means for Marketers
Companies like Apple and Google are notorious for making system updates that leave marketers scrambling to adjust their advertising and marketing strategies.
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How Much Customer Data Should You Collect? Sometimes Less Is More
The types of customer data business can collect are plentiful. However hoovering up all the data you can isn’t the best strategy.
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The Highest Paid Privacy Professional Roles in 2021
Filling data privacy roles is getting expensive. Here we look at the top-earning salaries among privacy leaders in 2021.
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How Google Analytics Consent Mode Helps Protect Customer Privacy
Google introduced Google Analytics Consent Mode in beta last fall to help brands manage the consent a consumer grants a given site. Here's how it works.
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5 Takeaways from the DX Summit 2021 Summer Edition
Simpler Media Group and CMSWire held its third Digital Experience Summit of 2021, as part of its DX Summit Series events. Here are some key takeaways.
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Does Your Organization Need a Chief Data Officer? Probably
While there is a growing number of roles in today's organizations, one of the most important is that of Chief Data Officer. But does your business need one?
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