Articles
Tag: privacy (page 3)
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Is Less More for Customer Personalization and Privacy?
If consumer data is your product, you're doing personalization all wrong.
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6 Ways Marketers Need to Balance Privacy, Personalization
Today's consumers demand personalization, but not at the cost of their privacy. Marketers looking to balance these two areas can follow these tips for success.
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5 Ways to Ensure Personalization and Consumer Privacy Aren’t Mutually Exclusive
Here are five ways to use account intelligence to achieve personalization while also respecting customer data privacy.
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What's in Your Consumer Data Privacy Closet?
Consumer data privacy is like a large closet that swallows everything. It's time for marketers to make a change.
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Can You Have Your Privacy-Personalization Cake and Eat It, Too?
How can brands have their cake (protecting consumer privacy) and eat it too (provide hyper-personalized experiences)?
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Growing Data Privacy Concerns in the Age of Digital Transformation
Data is the new currency in the age of digitization, and data sharing only enhances customer experience.
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Do Your Customers Trust You on AI, Data Collection and Customer Experience?
A Salesforce study finds customers value trust as a barometer for brands, especially in turbulent times.
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Consumer Wants: Privacy Transparency, Online Security, Better Customer Experience
Axway surveyed 5,074 people to assess consumer comfort with data privacy and security and digital experiences.
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Privacy by Design (PbD): A Definitive Guide and Why It Matters
Not a day goes by where you don’t hear about another cybersecurity or privacy incident in the news and online media.
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Web Scraping Explained: What It Is and Why You Should (or Shouldn't) Use It
A definitive guide (for marketers, developers and everyday users) on what web scraping is and how to use it.
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5 Best Practices for Using AI in Your CX Strategy
Want to enhance your brand's customer experience strategies? Learn how with these five AI in CX best practices.
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When It Comes to Customer Experience, the Days of Targeted Advertising Are Numbered
Four out of five Americans support a ban on surveillance advertising. But will a bill that bans it pass, and how should organizations prepare?
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Is Web3 a Buzzword? Or the Real Deal?
Will Web3 bring democracy and privacy back to the web, or is it all a baseless fairytale? See what the experts say.
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Building Look-Alike Audience Modeling in the First-Party Data Era
The rise of new privacy measures will result in big changes to marketing strategy. Learn how you can create look-alike audiences with only first-party data.
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