Articles
If consumer data is your product, you're doing personalization all wrong.
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Today's consumers demand personalization, but not at the cost of their privacy. Marketers looking to balance these two areas can follow these tips for success.
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Here are five ways to use account intelligence to achieve personalization while also respecting customer data privacy.
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Consumer data privacy is like a large closet that swallows everything. It's time for marketers to make a change.
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How can brands have their cake (protecting consumer privacy) and eat it too (provide hyper-personalized experiences)?
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Data is the new currency in the age of digitization, and data sharing only enhances customer experience.
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A Salesforce study finds customers value trust as a barometer for brands, especially in turbulent times.
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Axway surveyed 5,074 people to assess consumer comfort with data privacy and security and digital experiences.
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Not a day goes by where you don’t hear about another cybersecurity or privacy incident in the news and online media.
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A definitive guide (for marketers, developers and everyday users) on what web scraping is and how to use it.
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Want to enhance your brand's customer experience strategies? Learn how with these five AI in CX best practices.
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Four out of five Americans support a ban on surveillance advertising. But will a bill that bans it pass, and how should organizations prepare?
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Will Web3 bring democracy and privacy back to the web, or is it all a baseless fairytale? See what the experts say.
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The rise of new privacy measures will result in big changes to marketing strategy. Learn how you can create look-alike audiences with only first-party data.
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