Articles
Tag: privacy (page 2)
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Does Big Tech Have Too Much Power?
Find out what consumers and tech workers have to say about Big Tech’s growing power.
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Building a Gold Standard for Consumer Trust
Brands can stand out from competitors by offering transparent data procedures backed by the right technology.
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24 Things to Know About Cyber Insurance
Cyber insurance covers losses incurred as a result of cyberattacks. Here's what you need to know about it as customers demand more privacy transparency.
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The Switch to Google Analytics 4 Is Fast Approaching: Here’s What to Do
Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes.
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Firefox Rolls Out Total Cookie Protection
Firefox has rolled out Total Cookie Protection. What's the marketing impact of yet another crumble for the cookie?
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What’s Your Customer Personalization Creep Factor Threshold?
How can you use customer information to deliver a personalized experience without it coming across as creepy?
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5 Ways Transparent Personalization Can Win Over Customers
When done wrong, personalization can make people fear for their privacy. And customers that experience bad personalization are willing to do something about it.
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Data Best Practices: Integration, Enrichment and Integrity
Digital-first continues to accelerate, along with the creation of customer data. As such, it’s essential for companies to implement these data best practices.
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What Corporations Have Your Data and What Are They Doing With It?
Today’s consumers create massive amounts of data, and companies aren’t letting that information slip away. Learn exactly what they’re doing with it instead.
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It's True: Privacy Regulations Made Personalization Better
When you think of personalization and privacy, the two seem to clash. But there is hope.
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5 Lessons Learned From 4 Years of GDPR
GDPR in the EU went into effect in 2018. Here's what we've learned from $1.72 billion in fines.
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Data Privacy’s Journey From Cost Center to Growth Driver
From privacy paradox to privacy experience, the consumer data journey must go from compliance to profitability.
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CMOs Must Focus on Security as Consumer Attitudes Towards Data Privacy Shift
Most of today’s consumers don’t trust companies with their data. Brands must make dramatic changes to regain that trust and adapt to a changing data landscape.
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Is Less More for Customer Personalization and Privacy?
If consumer data is your product, you're doing personalization all wrong.
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