Articles
Tag: privacy
-
Firefox Rolls Out Total Cookie Protection
Firefox has rolled out Total Cookie Protection. What's the marketing impact of yet another crumble for the cookie?
Continue reading...
-
What’s Your Customer Personalization Creep Factor Threshold?
How can you use customer information to deliver a personalized experience without it coming across as creepy?
Continue reading...
-
5 Ways Transparent Personalization Can Win Over Customers
When done wrong, personalization can make people fear for their privacy. And customers that experience bad personalization are willing to do something about it.
Continue reading...
-
Data Best Practices: Integration, Enrichment and Integrity
Digital-first continues to accelerate, along with the creation of customer data. As such, it’s essential for companies to implement these data best practices.
Continue reading...
-
What Corporations Have Your Data and What Are They Doing With It?
Today’s consumers create massive amounts of data, and companies aren’t letting that information slip away. Learn exactly what they’re doing with it instead.
Continue reading...
-
It's True: Privacy Regulations Made Personalization Better
When you think of personalization and privacy, the two seem to clash. But there is hope.
Continue reading...
-
5 Lessons Learned From 4 Years of GDPR
GDPR in the EU went into effect in 2018. Here's what we've learned from $1.72 billion in fines.
Continue reading...
-
Data Privacy’s Journey From Cost Center to Growth Driver
From privacy paradox to privacy experience, the consumer data journey must go from compliance to profitability.
Continue reading...
-
CMOs Must Focus on Security as Consumer Attitudes Towards Data Privacy Shift
Most of today’s consumers don’t trust companies with their data. Brands must make dramatic changes to regain that trust and adapt to a changing data landscape.
Continue reading...
-
Is Less More for Customer Personalization and Privacy?
If consumer data is your product, you're doing personalization all wrong.
Continue reading...
-
6 Ways Marketers Need to Balance Privacy, Personalization
Today's consumers demand personalization, but not at the cost of their privacy. Marketers looking to balance these two areas can follow these tips for success.
Continue reading...
-
5 Ways to Ensure Personalization and Consumer Privacy Aren’t Mutually Exclusive
Here are five ways to use account intelligence to achieve personalization while also respecting customer data privacy.
Continue reading...
-
What's in Your Consumer Data Privacy Closet?
Consumer data privacy is like a large closet that swallows everything. It's time for marketers to make a change.
Continue reading...
-
Can You Have Your Privacy-Personalization Cake and Eat It, Too?
How can brands have their cake (protecting consumer privacy) and eat it too (provide hyper-personalized experiences)?
Continue reading...
