Articles
Tag: privacy
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Future of Data Collection: From Coercive to Consensual to Collaborative
How customer data collection strategies are evolving in a CX-first era.
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Data Enrichment: Selecting Stakeholders and Strategies as Cookies Say Adieu
How to prepare a great CX foundation by getting all your data in order and adding privacy-centric, cookieless third-party data sources.
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3 Digital Marketing Tips in a Privacy-First World
Can you have personalization, marketing and privacy? Sure can. It'll take some work, though.
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Can You Trust Meta’s Metaverse?
Meta is a key player in the metaverse. But with its rocky data and privacy history, should it have your trust?
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Is Your Data Really Safe?
Most companies today use some type of third-party data solution. But are those third-party vendors safe?
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Consumer Data Privacy Protection Lessons from $1.2M Sephora Settlement
What are the lessons learned from the Sephora $1.2 million consumer data privacy settlement for potential CCPA violations?
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Build a Consumer Privacy-Aware Culture Through Training
How do you get to a culture where every employee prioritizes preserving customers’ privacy? Start with training.
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Why Marketers Should Explore These 4 Emerging Technology Trends
Marketers should explore four emerging tech trends and how they impact customer data management and consumer privacy.
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Expert Tips for Taming the Martech Madness
What’s the best approach to a successful martech stack: separate vendors or an all-in-one solution?
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Does Big Tech Have Too Much Power?
Find out what consumers and tech workers have to say about Big Tech’s growing power.
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Building a Gold Standard for Consumer Trust
Brands can stand out from competitors by offering transparent data procedures backed by the right technology.
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24 Things to Know About Cyber Insurance
Cyber insurance covers losses incurred as a result of cyberattacks. Here's what you need to know about it as customers demand more privacy transparency.
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The Switch to Google Analytics 4 Is Fast Approaching: Here’s What to Do
Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes.
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Firefox Rolls Out Total Cookie Protection
Firefox has rolled out Total Cookie Protection. What's the marketing impact of yet another crumble for the cookie?
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