Articles
Firefox has rolled out Total Cookie Protection. What's the marketing impact of yet another crumble for the cookie?
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How can you use customer information to deliver a personalized experience without it coming across as creepy?
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When done wrong, personalization can make people fear for their privacy. And customers that experience bad personalization are willing to do something about it.
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Digital-first continues to accelerate, along with the creation of customer data. As such, it’s essential for companies to implement these data best practices.
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Today’s consumers create massive amounts of data, and companies aren’t letting that information slip away. Learn exactly what they’re doing with it instead.
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When you think of personalization and privacy, the two seem to clash. But there is hope.
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GDPR in the EU went into effect in 2018. Here's what we've learned from $1.72 billion in fines.
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From privacy paradox to privacy experience, the consumer data journey must go from compliance to profitability.
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Most of today’s consumers don’t trust companies with their data. Brands must make dramatic changes to regain that trust and adapt to a changing data landscape.
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If consumer data is your product, you're doing personalization all wrong.
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Today's consumers demand personalization, but not at the cost of their privacy. Marketers looking to balance these two areas can follow these tips for success.
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Here are five ways to use account intelligence to achieve personalization while also respecting customer data privacy.
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Consumer data privacy is like a large closet that swallows everything. It's time for marketers to make a change.
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How can brands have their cake (protecting consumer privacy) and eat it too (provide hyper-personalized experiences)?
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