Articles
Tag: predictive analytics (page 9)
-
Tweet Jam Recap: The Impact of Big Data on the Wiggly Customer Journey #CXMChat
This month’s Tweet Jam sought to learn more about the value of the customer journey and the impact that big data may have on the way we develop and evolve the customer journey. In part one, we learned that it isn’t so much how you define your customer journey
Continue reading...
-
Alteryx Receives US$ 12 Million to Expand Reach of Data Analytics Platform
Business intelligence and strategic analytics provider, Alteryx has announced US$ 12 million in funding that will be used to help with company growth.
Continue reading...
-
Jive Just Got Smarter via Clara Acquisition, Integration
It can’t be said often enough: the companies who use data the best will win the future.
Continue reading...
-
InsightsOne Delivers on a Marketer's Dream: Hassle-Free, Big Data Driven Predictive Intelligence #BIGDSF
Big Data makes big promises, but it’s hard to leverage and slow to deliver. That’s the sentiment of many marketing execs who see the possibilities but have yet to realize big rewards.
Continue reading...
-
McKinsey Global Survey Finds Social Tools Taking Hold in the Networked Enterprise
Over 3,500 executives responded to a McKinsey & Company report on the networked enterprise, and not only are social tools now mainstream at those companies, the leaders are seeing outsize results. While 83 percent of the companies involved in the survey use social media technologies, the biggest benefits seem to
Continue reading...
-
IBM Opens Customer Experience Lab to Help Businesses Gain Customer Insights
What makes customers tick? IBM announced the launch of the new Customer Experience Lab, to help businesses research and develop innovations that get to the heart of this question.
Continue reading...
-
Targeting and Personalization in a Changing B2B Marketing World #adobesummit
The traditional linear marketing funnel is evolving into a circular buyer’s journey, and B2B marketers must employ targeting and personalization of key segments in order to accelerate that journey and better predict its paths and outcomes.
Continue reading...
-
Adobe Marketing Cloud Further Integrates Dashboard and Analytics, Adds Predictive Scoring #adobesummit
Over the last 12 months, Adobe has been piecing together its Marketing Cloud from its former incarnation as the Digital Marketing Suite, and by folding in acquisitions. This week the company debuted a more seamlessly integrated system at the Adobe Summit. Adobe Media Optimizer Standard Debuts Since January 2012 when
Continue reading...
-
Causata Disrupts CXM - Uses Big Data, Real Time Analytics, Identity Graphs to Turn Visitors into Buyers, On the Spot
If it happens to me, it happens to you. You type the URL of a business that you e-frequent into your browser and watch the site load.
Continue reading...
-
[24/7] Brings Predictive Analytics to Live Chat Support
Live chat is becoming an increasingly important part of the customer support experience. But in many cases, the service customers receive via live chat is siloed from service they get via other channels and not targeted to their specific needs. Customer experience technology provider [24]7 aims to make live chat
Continue reading...
-
Retailers Retool for Cross-Channel Shoppers
Forget about online shopping versus brick-and-mortar stores. The new retail environment requires stores to shape their customer experience and their business processes for the cross-channel shopper. That’s a key takeaway in a new white paper by Manhattan Associates (MA), entitled "Changing Consumer Behaviors are Re-Casting the Role of the Store Associate," and it’s borne out by other studies.
Continue reading...
-
2013: The Year of the Customer and Rise of the Data Driven Marketer
As I predicted at the beginning of last year, Big Data emerged as one of the headline grabbing topics of the year. It’s a buzzword for sure, but it is also one of the most powerful secret weapons that companies can use to drive the customer experience. By plumbing
Continue reading...
-
Central Intelligence Agency CTO to Tech VC's: Let's Chat about Analytics #appnation
Gus Hunt, the Central Intelligence Agency's CTO, is on the prowl for any VC's working on analytics, he said at the AppNation conference in San Francisco this week.
Continue reading...
-
IDInteract Creates Personas Based on Multi-Channel Big Data for Targeted Digital Marketing
Enterprise CRM solutions provider, IDInteract, is introducing Demand Exchange, a platform designed to create detailed personas for use in targeted messaging and offers. Demand Exchange works by aggregating structured and unstructured online data (i.e.
Continue reading...