Articles
Tag: predictive analytics (page 8)
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Welcome to the Big Data World: More Personalization, Less Privacy
Yesterday we told you how retailers use "super spy cams" and other technologies to analyze store traffic, set staffing, reduce check-out line backups, monitor inventory and improve the overall customer experience. They use facial recognition software to identify VIP shoppers or nap shoplifters and identity thieves. Companies like NEC Corp.
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Predictive Analytics, Passive Wi-Fi Tracking and Other Privacy Threats
Trash cans pick people's pockets. Customers get retail discounts based on their moods. Retailers offer personalized purchase suggestions, just by analyzing everything customers have bought or browsed. It's a brave new world of customer experience.
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Contact Centers Must Morph into Relationship Hubs
For years, companies have relied on their contact centers to deal with customer interactions, from technical support to requesting medical coverage. But contact centers are on the verge of major change.
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Alteryx + Revolution Analytics Partner to Deliver First Class Business Intelligence to All
What’s the difference between the best solution money can buy and the best solution? It may very well be nothing more than the price. In fact, in this age of Big Data, Open Source and Cloud, it’s often the case that the best, most accessible and attractive solution costs less.
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Adobe Analytics Adds Anomaly Detection, Statistics & More
Adobe's latest analytics updates focus on accuracy and speed. It may seem like a never-ending ride on the analytics train, but the reality is that most new functions and features on analytics platforms are good to have.
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Splunk Spins Machine Data Exhaust Into Gold, On & Off The Cloud #splunkconf
Tell Splunk users that Big Data is a bust, and they’ll, more than likely, tell you you’re nuts.
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Want to Share That Great Buy? [24]7 Offers New Suite to Make That Easier
Converting customers who love your product or service into brand advocates who drive word of mouth is one of the Holy Grails of marketing. And, like the Holy Grail, there are lots of ways to get there.
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IBM Customer Experience Labs Unveils Products For Deep Customer Analysis
IBM’s Customer Experience Lab has just announced the release of three new pieces of technology in the areas of in social, mobile and big data. Collectively, they offer deep insights into customer behaviors, particularly around purchases. Customer Experience Labs You may recall in March that the Customer Experience Lab (CEL)
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The B2B Buyer's Journey: Are You on the Right Path? [Infographic]
The customer journey has been well documented for those us who market directly to the consumer. But what about those who market and sell to other businesses? The customer journey for B2B looks a little bit different.
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This Week: How to Create Social, Contextual Customer Journeys
Designing Customer Experiences Mapping the customer journey is challenging at the best of times, but if you create a contextual, social, and cross channel experience, you are well on your way. What Drives the Social Enterprise? How do you move your organization into the future? Maybe your company's DNA is missing the social sequence, or
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Walmart Acquires Predictive Analytics Platform Inkiru to Improve Online Presence
Retail giant Walmart is traditionally an in-store business, but is lookingt to improve its web presence through the acquisition predictive analytics company Inkiru. Know Your Customer, Increase Business Analytics have proven to be an important tool in the digital marketer's toolbox. This is something that Walmart aims to capitalize on by
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The Three R's of Predictive Analytics
With all of the coverage these days around analytics and big data, it makes you wonder why every business -- large and small -- isn't embracing predictive analytics? Two recent conversations reminded me of the difference between how laggards and leaders approach their peers and business leaders when it comes
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IBM: After Content, Social Eras Come Inter-Device Digital Experiences
Having passed through two eras -- “content is king” and social/analytics -- digital experience is now entering its “ubiquitous” stage. That’s the viewpoint of Larry Bowden, Vice President of Web Experience Software at IBM, who spoke recently with CMSWire about the evolution of computer-mediated experience. The initial, content-is-king phase of
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Scout Analytics Predicts Renewal Performance, Optimizes Yield
Recently, we reported that approximately $83 billion is lost in marketing each year due to a poor customer experience. Additionally, it costs about five times as much to attract a new customer as it does to keep an existing one.
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